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Prospect Experience Design

Elements of a Successful Home Page

an Article published on April 21, 2009

Your website’s home page is the first impression some* visitors have of your organization, so careful thought should be given to which elements will live on the home page. The more focused your home page is, the more likely a...

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How We Redesigned Newfangled.com

an Article written by Christopher Butler on January 12, 2010

What a thrill–the latest version of Newfangled.com went live this morning! After six months in development, I’m so pleased with the results. The success of this redesign really comes as a result of one simple decision–to follow, for the first...

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Dreamforce: The State of Digital Marketing on Planet Earth

an Article written by Mark O’Brien on November 19, 2013

...that allowed Newfangled to stay out in front of our fans, prospects, and clients for an entire year. Newfangled needs to do what your firm needs to do: be the clear expert in the room when it comes to matters...

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Prospect Experience Design

The Use of Mood Boards in the Web Design Process

an Article written by Mark O’Brien on June 12, 2012

...along the way.Jumping right into home and sub page designs is too much of a leap for most clients, even though it seems like the obvious thing to do. When you jump right into page design decisions, the client often...

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Prospect Experience Design

A Sense of Place

an Article written by Mark O’Brien on March 27, 2009

...means that every page is your home page. I suggest that you go through your site today, and analyze how usable each page is based on its own merits. Look at each page as if it were the only gateway...

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Let YouTube Help You with Video

an Article published on July 3, 2012

...first “frame” of the video. Super simple and flexible. Any content page — be it a blogpost, a regular menu page, a case study page, or a newsletter page — can allow one or more videos to be placed and...

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Prioritizing Content and the Fear of the Fold

an Article published on November 17, 2007

...up and down your web pages. This is absolutely essential when it comes to the home page. People just don’t scroll on the home page. To be fair, the article from which I pulled this quote goes on to make...

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Your Content's Qualitative Value

an Article published on July 16, 2010

...to leave the site after visiting those pages. What it’s not so good for showing is why those things are happening. Are people spending more time on a page because they’re engaged or because they’re confused? If a page has...

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Great Referral Traffic

an Article written by Christopher Butler on August 14, 2009

...newsletters, though you forgot ours 😉” and included a link to our newsletter page. Shortly after, they messaged back to let me know that they’d added the Newfangled newsletter to their list. I was surprised! Within an hour, we started...

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How to Improve Your Bounce Rate

an Article published on March 9, 2010

...a bounce. The bounce rate for an individual page of a website is determined by the number of users that access a page and leave the site without clicking to another page within the specified time period. When you’re looking...

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