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Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on May 27, 2011

...in San Francisco on November 2-4. Mark and I have had the privilege of serving on the Advisory Council planning the event and we’ll also be speaking—Mark on SEO + Content Strategy, and I on Making Sense of the Data....

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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

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Article

Never Mind The Bollocks, Heres The Website!

an Article published on October 8, 2008

...– to lead them – and were here to help you do it. Lets review their information architecture, lets develop a content strategy and get a vibrant, and realistic SEO campaign in place. Read Chris Butlers blog. Read every newsletter...

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Prospect Experience Design

You Must Give Up Control

an Article written by Christopher Butler on February 4, 2009

...themes found in my blog. It would be strange to be dissatisfied with it at this point and want to control it more (No, I want to see SEO bigger in the cloud!). Who knows, I may end up with...

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Webinar

The Modern Marketing Website

hosted by Mark O’Brien on January 1, 1970

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From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today....

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Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

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Content Strategy

It's Time to Stop Considering Your Marketing Spam

an Article written by Lauren O’Brien on September 6, 2016

...content at a clip that would fulfill the SEO strategy we’d put in place earlier in the month. We’d already worked through the cultural shifts that would need to happen at the agency in order for the team to reliably...

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Article

Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

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Article

On Letting Go

an Article written by Christopher Butler on February 1, 2016

...variety in page layouts, the prototype was our best defense. And frankly, we had no problem gaining and keeping that control because no one else had the technology to do it themselves. Eventually, though, they did. In the mid-2000s, other...

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Article

Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

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