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Prospect Experience Design

"You don't find anything out until you start showing it to people."

an Article written by Christopher Butler on April 24, 2009

...submit feedback via the basic form at the bottom of each page. Those comments are immediately dated and placed in the white field. We can also add specific comments for the developers that are placed in the green field. All...

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How to create a link in html

an Article published on April 20, 2009

To create a link within your website This is the code you need if you are trying to link to a page that is on your site. <a href=”page2.html”>This is a link</a> Example: This is a link to “newfangled_employee_blogs” Linking...

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Your Profile is Not Private, and other Seemingly Obvious Things...

an Article written by Christopher Butler on April 13, 2009

It seems obvious, but it apparently took a California court to rule that you can’t cry “invasion of privacy” when people circulate what you’ve posted to your MySpace page. When I see things like this, I think, why on Earth...

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Content Strategy

We Don't Build Websites Anymore

an Article written by Christopher Butler on September 10, 2013

...while you’re registering your domain name. It’s a brochure, a billboard, a yellow page ad. It won’t ask for much from you and it’ll give as much in return. The Lead Development Ecosystem isn’t a way for us to justify...

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Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...In other words, outside of a wholesale situation or something similar, it’s probably a bad idea.   <— Author Note: Ok, so I lied. There are more than ten things here. Hey, this stuff’s complicated! —>   11. Can products...

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Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011

...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...

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My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

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