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Prospect Experience Design

Four Steps to a Better Agency Homepage

an Article written by Christopher Butler on June 5, 2014

...is not always the first page. The number of visitors to your site who will first arrive via a sub-page is in direct proportion to the amount of content your site contains. The more pages you have, the more first...

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Tags to the World

an Article published on June 30, 2008

...is basically an online alternative to browser-based bookmarks. %leftsidebar% #macro:bloglist,3066,tagging# When I save a page on del.icio.us I include a quick sentence to describe the page–otherwise I’d probably forget why I saved it in the first place. But in addition...

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A Better Marketing Message in Three Steps

an Article written by Christopher Butler on July 12, 2016

...what everyone else does,” at least don’t make visitors read a book before they realize that. The plainer the language, the stronger the statement. Rule #2: A good message is visible… on every page. You will have entire pages devoted...

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Prospect Experience Design

Finding Design in the Process

an Article written by Christopher Butler on May 14, 2013

...a printed page, which means it must leverage a variety of object interactions and, essentially, make them disappear. A reader who thinks too often about the object in her hands is thinking too little about what it contains. Book designers...

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How to Identify Your Browser Version and Clear Your Cache and Cookies

an Article written by Tema Flanagan on July 15, 2013

...quickly serve up web content after loading a page for the first time. That way, as you click through a given website, the browser doesn’t have to retrieve all the same files for a specific page (like logo images, fonts,...

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E-Commerce: (Somewhat) Recent Design Practices

an Article published on November 20, 2007

...the page, on the right side of the page, or at the top of the page beneath the global navigation. The last option would list links horizontally, rather than vertically. Usability testing would have been helpful. However, in the context...

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Prospect Experience Design

Design 101: White Space is Not Empty Space

an Article published on July 20, 2010

...first casualty. On a content-rich page, white space assists in “chunking” the content into digestible pieces. It aids in comprehension because a reader can skim a page to find what they are looking for. HighlightingAdding some white space around a...

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Why You'll Start Paying for Analytics in 2012

an Article written by Christopher Butler on December 31, 2011

...to your site and score those terms on the basis of time on site, page views, bounce rate, and the like, but not necessarily see that term “X” led to a session that landed on page “X,” followed by page...

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Search Phrase Tips

an Article published on December 22, 2010

...analyzing by Entrance Keywords on the page report.   If you are using the Newfangled CMS, the keywords used per page are available via the link next to Tracker stats showing on the front end when you are logged in....

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Prospect Experience Design

Mood Board Observations

an Article published on July 10, 2009

...polished home page layouts. There is more than just look and feel to consider when laying out an actual site page: did I include all the elements outlined in the prototype? how does this form work? what happens when I...

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