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Week 743

an Article written by Christopher Butler on February 22, 2010

...review of our sales prospects with Mark and Dan. Mark has been having some interesting conversations with many different companies, so we’ve got a robust pipeline at the moment. After that, I had a meeting scheduled with Jason and Sarah...

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CRM

Salesforce Fundamentals

an Article published on March 14, 2014

Newfangled has been talking a lot recently about Lead Development Ecosystems, which consist of a conversion-focused website, a marketing automation tool, and a customer relationship management tool. I want to focus on the third part of the ecosystem: the CRM....

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How We Invest in Our People - Education!

an Article written by Christopher Butler on July 16, 2009

...one is primarily a chance for us to hear a “State of the Newfangled” address from Mark and talk business, though we do also enjoy some great food and lots of laughs. Last year, we had three core sessions for...

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Time-Tested Design

an Article published on June 22, 2010

Highland Capital Partners is one of Newfangled’s oldest clients. We started working with them in 2002 and completely redesigned their site in 2004. The current site design has changed little from its original form. It’s not a flashy-looking site, adorned...

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Prospect Experience Design

A Closer Look at the Visual Inventory

an Article published on March 25, 2015

...everyone’s site but, as search has become better and more ubiquitous, the front door of your site can be any page. Having your positioning statement on every page will help a viewer understand your who, what and how no matter...

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Article

Paid Media

Why Your Marketing Strategy Needs Paid Media Now

an Article written by Mark O’Brien on April 9, 2020

For most of the past 20 years, it’s been Newfangled’s position that investing in digital ads was unwise for professional service firms. Ads were short-sighted. Buying and placing digital ads was easy, anyone could do it. There was no craft...

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Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013

...+1 for key, positioning-oriented information and things like whitepapers, key newsletters, case studies, and the like; maybe +5 for reading your pricing page (assuming you have one). -1 for viewing your careers page. Seniority. You’ll collect so-and-so’s title at some...

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Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...the marketplace. Newfangled has both aced and failed this one. We do have a very specific and real position, which is rare and great. I can confidently say that Newfangled partners with mid-sized agencies to help them with web development...

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I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...page to another is another important means of encouraging greater concentration in web reading. As far as I’m concerned, the only “pro” for pagination is SEO, but someone dispute that if I’m missing something or if you just don’t agree....

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Article

Dynisco.com Goes Live

an Article published on August 2, 2010

...while still allowing for a large product image. Section navigation was also reorganized and condensed to provide better wayfinding. The new database-driven site, combined with Newfangled’s CMS, allows Dynisco to easily update their content and improved SEO will drive more...

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