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Print Design Does Not Equal Web Design

an Article published on March 21, 2008

...printed page may as well say theres no difference between Mozart and Van Halen; its still music, right? Im not saying that general design principles cannot be applied to the web; good design is still good design. But the medium...

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Book Review: "Who's Your Gladys?"

an Article published on August 23, 2013

...what makes Who’s Your Gladys? unique from some of the other choices on Amazon is, rather than simply being a 200-page academic treatise, it has a very practical structure. Each of the ten chapters is a case study, ending with...

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A Few Unique User Interface Approaches for Ecommerce Sites

an Article published on June 4, 2008

...steps, Gap has put all the steps into one flexible flash-driven application. You can edit any of your information without having to load a new page, or click back on your browser by using the simple edit buttons beneath each...

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For the Love of Agencies

an Article written by Mark O’Brien on March 24, 2011

...point on our positioning, and the statement on our home page gets shorter and shorter, and more exclusive. As we do this, our expertise becomes much deeper, as do our market reach and profit margins. What seemed to be incredibly...

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Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

...in the year. It doesn’t represent any specific page from the site, but it does contain 75-80% of the design elements found across the entire site, such as: 1) Design elements and content styles grouped in layers, including hover states...

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Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

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Prospect Experience Design

We Always Start Now...

an Article written by Christopher Butler on May 26, 2015

...done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation of many smaller transitions. Being a designer today is...

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Benchmarking the High-Performing Agency Website Part III:Content Creation, Website Traffic, & Conversions

an Article published on July 23, 2015

...the 3% conversion rate, this can be tied to a number of issues. Particularly, evaluate your site to make sure each page has clear and relevant calls to action that are easy to find and easy to complete. You’ll also...

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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...else would. If you’re creating advertising for a software provider, visit its sales page, type in your credit card number, and use the technology like a real customer. If you’re helping a hotel with branding, reserve a room and see...

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Prospect Experience Design

The Art of Letterpress

an Article published on February 18, 2010

...letterforms to create a printed page.  There are still a few letterpress-age terms that survive today such as kerning, leading, uppercase and lowercase. While I appreciate the convenience and speed of digital typesetting, I think it’s important to appreciate the...

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