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Prospect Experience Design

Are Clever Navigation Names Worth the Confusion?

an Article published on May 12, 2011

...Even if your content may have a proprietary name in other marketing avenues, you should consider simplifying the name on the website. We’ve all had the experience of trying to decode what a page or section is really all about:...

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Article

My Mixbook for 2013

an Article written by Christopher Butler on November 13, 2013

...special delivery by interoffice mail dog, Oscar) // cc: @chrbutler @Newfangled_web ” — Tema Larter, Chapel Hill, NC   “Sick days require light reading” — Anne Aretz, Brooklyn, NY   “@chrbutler AYOI has arrived!” — Michael Babwahsingh, Bayonne, NJ  ...

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Article

Quick Content Idea: The Interview

an Article written by Christopher Butler on November 4, 2010

...(if not email), 1-2 hours to edit, format and post. Total: 2-3.5 hours. EXAMPLES: Tom Diederich Talks About Corporate Community Management Debbie Millman on the Power of the Web and Other Topics Questions for John Maeda REBRAND Interviews Chris Butler...

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Email Marketing

Why Email Marketing Should be Part of Your Content Strategy

an Article published on November 6, 2014

...address, which doesn’t do you much good. If they are visiting the site via a clickthrough from an email, you can associate their IP address with the lead data in your database. So now you know that John Smith is...

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Service

Marketing Performance Measurement

a Service published on January 3, 2018

...improves our performance. John Gasior Marketing Manager, BrandActive Testimonial On our own, marketing was always de-prioritized. Newfangled has put us on a system, and their insight and creativity have been a force multiplier. I can’t say enough about the quality and...

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Article

Short or Long-Form Writing?

an Article written by Christopher Butler on October 22, 2009

Last week I noted a post by John Hagel called Stupidity and the Internet in my post on the The Post-Screen Web. Hagel covered several topics in that post, one of which was the web’s effect upon thinking and whether...

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Article

A List of Useful Web Development Blogs

an Article published on October 22, 2009

...immediately into your Web development. They have a nice mix between covering the new and shiny stuff, as well as posts that instruct readers on how to become better JavaScript programmers. ejohn.org: John Resig’s blog has long been a source...

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Article

The Post-Screen Web

an Article written by Christopher Butler on October 16, 2009

I just finished reading an insightful post by John Hagel, which he titled Stupidity and the Internet as a response to Nicholas Carr’s much-discussed Atlantic piece, Is Google Making Us Stupid? I like the way that Hagel re-frames the discussion...

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Publication

Stuck in Idle

a Publication written by Christopher Butler on December 11, 2012

...become. The writer John Naughton is worried that the internet has already run out of ideas. In an op-ed for The Guardian, he points out that the most popular corners of the internet are tightly controlled by corporations that are...

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Article

Email Marketing

Planning for Ecommerce

an Article written by Christopher Butler on July 15, 2009

...have to start over, beginning with a working simple system.” – John Gall (http://www.daringfireball.net/2009/04/complex) This is an excellent quote that could probably be applied to many different points, but I’m including it here because I think it applies nicely to...

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