Search Newfangled

Article

Better Newsletter Formatting

an Article published on May 25, 2010

...is the reformatted page, which now is the online version of the most recent newsletter, with clear headings, plenty of relevant links, an image– an altogether more scan-able page, indexable by Google and working toward the site’s SEO. It is...

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Article

Dynisco.com Goes Live

an Article published on August 2, 2010

...Blass Communications. The goal of the new site was to focus Dynisco’s message and reduce the complexity of their old site. A completely new home page features a marquee slide show highlighting four key aspects of the company: cutting-edge products,...

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Prospect Experience Design

Mood Board Observations

an Article published on July 10, 2009

...polished home page layouts. There is more than just look and feel to consider when laying out an actual site page: did I include all the elements outlined in the prototype? how does this form work? what happens when I...

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Article

The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...your site’s content strategy. These tools — your pricing page, work examples, and expertise-based content — are the fine filters of your site. Their job, collectively, is to draw in the right prospects and filter out the wrong ones. Once...

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Prospect Experience Design

How Websites Should Be Built

an Article written by Christopher Butler on June 17, 2013

...you already know how the web-development process works, consider one question: How did your last project go? Brilliantly? If so, you may turn the page. But if your answer is that it could have been better, stick with me. When...

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Prospect Experience Design

There is No Box!

an Article written by Christopher Butler on November 29, 2011

...to the media that renders them. In short, we need to practice responsive web design.” Marcotte goes on to explain how media queries—ways of specifying different functionality options for a variety of display conditions within a web page’s CSS—can be...

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Email Marketing

How to Get More Email Sign Ups

an Article published on September 23, 2019

...call-to-action on every page Once visitors are coming to your site to consume your expert content, you need to give them opportunities to engage. Every single page on your website should have at least one relevant call-to-action. A call-to-action (CTA)...

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Currency Marketing's Website

an Article written by Christopher Butler on July 28, 2009

...page specific title tags and meta descriptions to improve search engine optimization. I also find it a bit strange that their newsletter links open up into a new browser window and have extended, encoded URLs. I assume this is for...

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Prospect Experience Design

What to think about when Prototyping a Mobile Website

an Article published on February 25, 2010

...screenshot above, you’re brought to the prototype page that shows the details page for a blog. On this page, we have mimicked how a user would scroll “below-the-fold”. I could go on and show you each individual page for the...

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Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

...Each step usually starts with a “D” or “P” for alliteration. There’s nothing wrong with this kind of page (though they’re not as differentiating as they ought to be). But have you ever read such a page that didn’t not...

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