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My Original Expert Content

an Article published on February 13, 2012

...successful as a marketing site. The creative director happened to be in the room, and he challenged me on the merits of the site I showed, saying that he thought the particular page I displayed was boring and certainly would...

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Page Not Found

a Page published on September 1, 2016

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Prospect Experience Design

How Sketch is Making Photoshop Better

an Article published on December 3, 2015

...work out the responsive breakpoints for a web page template. I can see all the breakpoints at a glance and I don’t have to stack up multiple breakpoints in a single layout. Once I’ve created my full-size layout I simply...

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The Case For a Marketing-Focused Agency Website

an Article published on January 5, 2009

...system you have been watching everything this person has been doing on your site. You know every single page they have been to, how long they spent on each page, and how long they spent on the site on every...

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The Definition of Content Strategy

an Article written by Mark O’Brien on June 19, 2012

...so, the content cannot be hidden inside an image, a Flash movie, a PDF file, or behind a login. The content, in full, needs to be right there on the page for the world to see. Not putting your content...

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Email Marketing

Measuring Marketing ROI with Marketing Automation

an Article published on August 25, 2014

...that the webinar had a bigger impact on that lead’s decision to purchase than viewing any single web page, so you would give more weight to webinar attendance than to web page views. As you continue to bring in more...

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Prospect Experience Design

2013 Year-End Design Resource Review

an Article published on December 20, 2013

...way of presenting wireframes, mood boards or page mockups (instead of attaching them to an email or creating a PDF) you should check out InVision. Once you sign up, you can create presentations and invite team members and collaborators to...

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Content Strategy

How to Talk to Your Prospects

an Article published on April 17, 2019

...Right Message at the Right Time Talking about yourself might not be your best opening line when talking to complete strangers. Most cold prospects will not be entering your site through the front door of your home page or even...

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Health Enterprises Goes Live

an Article published on February 14, 2011

Last week we launched a new site for Health Enterprises (healthenterprises.com), a global supplier of consumer healthcare products and a Newfangled client for over eight years. The previous site had been designed in 2002 and was in need of an...

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Prospect Experience Design

Typekit: Web Typography Frontier

an Article published on January 29, 2010

...that already use the Typekit service so I decided to try it out on our new site. I’m conservative by nature so I didn’t want to risk more than one text element per page failing. The new-and-improved newfangled.com has been...

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