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Content Strategy

Google Analytics in 15 Minutes Per Week

an Article written by Mark O’Brien on July 26, 2012

...From the main page, you can dig in a little deeper to get a sense of the navigation trends of your users to and from various pages. The “In-Page Analytics” tool is powerful and offers a clearer idea of how...

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How to Promote Your Blog Content

an Article written by Christopher Butler on January 30, 2009

...area of expertise and link to related posts on your site. Facebook Start by setting up a Facebook page for your firm. This is a great place to include RSS feeds for any newsletter or blog content from your site,...

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Content Strategy

How the Buying Cycle Will Inform Your Content Marketing Strategy

an Article written by Lauren O'Brien on May 20, 2019

...organic search. Researcher content must be well-framed for SEO, and that goes far beyond optimizing the page’s metadata. To make it onto a researcher’s radar, you should have a clear understanding of how people in your industry are searching for...

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The Case for Pursuing Webinars Before Starting Your Podcast

an Article published on January 30, 2017

...lot simpler than writing an article about it. But pulling off a webinar and pulling off a podcast are two entirely different animals. We’ve been creating webinars for years and have recently launched the Newfangled Podcast. And it has surprised...

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Content Strategy

Your Concerns About Outsourcing Content Are Valid. Here's Why You Should Do it Anyway.

an Article written by Tema Flanagan on June 15, 2021

...publish polished, SEO-optimized content. With a professional writer dedicated to your content, you’ll publish on a predictable schedule. One that finally allows you to plan and execute a sophisticated digital marketing strategy.  These benefits are very real. But before you...

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The Kindle Fire's New Browser (And What It Plans to Know About You).

an Article published on November 28, 2011

...cloud computing network. Over time, it gets to know your browsing habits and will preload content within the cloud to ensure a fast browsing experience for the sites you care the most about. Predictive Page Loading Not only is Silk...

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Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009

...to be clearly identifiable. You’ll see an example of this in the right sidebar of this page. Calls to action must be compelling These calls have to build on the momentum you’ve created. The traffic is on your site for...

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What is Growth?

an Article written by Christopher Butler on April 29, 2009

...in this way. Corporations will eventually begin to think more intelligently about the new creature in its midst. Just not yet. This quote really stood out to me because one thing we’re really trying to do at Newfangled is get...

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A Recent Project Success: SwissArmyKnife.com

an Article published on September 3, 2008

...success that highlights both some standard Newfangled approaches and some new innovations as well. This was also Jason Adams first major project that he managed from start to finish. You can see him pictured left bearing his very own Swiss...

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Email Marketing Strategy – A How to Guide for Expert Firms

a Page published on December 20, 2019

...Here are the four main tactics for doing so: Create insightful, educational content that generates traffic based on your target prospects’ pain points. Make sure to include at least one call to action on every page. Produce premium content to...

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