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Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

...mechanical design elements and the employee page featured turn-of-the-century portraits complete with appropriately anachronistic biographies. A fabricated history of Newfangled’s “founder,” Edmund Pixelini, detailed how he had discovered raw pixel minerals while fortune-hunting in the Belgian Congo. One of the...

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Justin Kerr's 10 Year Anniversary

an Article written by Mark O’Brien on September 2, 2010

...love child of the Industrial Revolution and a Monty Python cartoon — it even incorporated a chicken in a golden cage. The machine really didn’t serve much of a purpose, except as a roadblock to the home page. I think...

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Winter/Spring/Summer Reading

an Article written by Christopher Butler on July 28, 2010

...Cartographer by Peter Turchi I began reading this book back in February, and even quoted from its very first page in a blog post on mapping your professional network and then later in a post on the mad scientist blogger....

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My Mixbook for 2011

an Article written by Christopher Butler on November 10, 2011

...excited and happy with how they turned out. A Year of Ideas, Volume 3 contains 25 articles that I read online in 2011. (Pictures taken by Dave Mello) The book is a 365-page (unintentional) digest-size paperback. The interior follows a...

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What Do Your Prospects Want From Your Site?

an Article written by Mark O’Brien on February 9, 2012

...to succeed in its role of informing, it must be intuitively navigable. When people arrive at your site, regardless of the page on which they initially land, they need to have an intuitive sense of exactly where they are, what...

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I Am The Average User

an Article written by Lauren Clarke on June 16, 2010

...on a page create visual cues for the user and make pages easy to grasp. Use conventions Conventions only become conventions if they work; they offer a sense of familiarity for the user and help make our sites self-explanatory. Break...

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Prospect Experience Design

Content Styling Tips

an Article published on February 9, 2012

So you’ve developed a content strategy for your site and written some great copy. Now what?  How that content looks on the page is as important as the content itself. Things are more fluid on the web than in print— the...

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Book Review: Smashing Book #3!

an Article written by Christopher Butler on May 1, 2012

The other day a chat window popped up on my Google+ page from Vitaly over at Smashing Magazine. I assumed he was getting in touch to ask me to rewrite the piece I’d just submitted—with some trepidation, I might add—critiquing...

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Perspective

an Article written by Christopher Butler on July 11, 2013

...in your mind’s eye, you can read that E as you would on a page — or have you drawn it backward, so that someone else standing before you could read it as if your forehead is the page? What...

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Prospect Experience Design

Prototype to Site: Brahmin.com's Main Nav

an Article published on October 28, 2009

...any prototyping process, there will be some things that require stretching the imagination to envision. For this project, however, the design was one of the greatest driving factors, and we knew from the start what the general page structure would...

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