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Prospect Experience Design

Focusing on Design

an Article published on May 13, 2011

...layout phase with highest-detail page in the site. This is good for working out as many of the design components as you can and the template you create will probably represent more than one page in the site. Beginning with...

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How to Improve Your Bounce Rate

an Article published on March 9, 2010

...a bounce. The bounce rate for an individual page of a website is determined by the number of users that access a page and leave the site without clicking to another page within the specified time period. When you’re looking...

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Design Guidelines for Agencies, Part 3: Preparing Photoshop Files for Web Design

an Article published on August 18, 2008

...well. Creating page templates will help you avoid having to lay out every page in the site. No matter how complex the site is you should be able to break it down into a handful of template pages (each with...

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Keeping Your Site Safe from the Bad Guys

an Article published on January 27, 2009

...page and you visit that page with the malicious Javascript on it, the hacker can fetch the user’s cookie, and as most sites use cookie-based authentication, this means that the villain can now appear to be you on the vulnerable...

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Think Like a Searcher

an Article written by Mark O’Brien on January 17, 2012

...are optimizing, then ask yourself, “What phrase would I use if I were searching for this page on Google?” The resulting phrase is your thesis statement for that page, and it is what you should use as the foundational phrase...

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Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...your needs? In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they’re interesting questions. Christopher: Good morning. Mark: Morning. It’s time to talk about proprietary content management systems and...

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CRM

How to Effectively Measure Your Marketing

an Article written by Lauren O’Brien on July 28, 2015

...(say, more than 50%), it’s worth taking a look at the layout of that page and reminding yourself of the intent of that page. Is the goal to have visitors click through to other areas of the site? If so,...

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Strategy Sessions: Developing Your Link Building Strategy

an Article published on March 23, 2015

...Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Lauren: We’re excited today to be talking about a few of more advanced techniques in SEO. We’ve posted a lot of information about more basic SEO techniques, but today we really...

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How Marketing Agencies Can Create Business Generating Websites

an Article written by Christopher Butler on June 24, 2011

...Mark to dig into some of the topics he covers in his book. That interview, fully transcribed on the next page, ultimately presents a comprehensive vision for what today’s modern marketing website should be.   What You’ll Learn Why agency...

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What kinds of content should I be creating for my website?

an Article written by Christopher Butler on May 24, 2011

...results, in the hope that it can provide only the highest quality material to searchers, who generally look for things in earnest. One thing to keep in mind here is that the on-page SEO factors need to substantively match the...

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