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Article

What is a Content Strategy Worth?

an Article written by Mark O’Brien on June 14, 2011

...them on a website project. The element of our site that guides our visitors from the first page they land on to a web form they will use to convert (newsletter, blog, webinar signup, contact us, etc.) is, again, our...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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Promoting Your Website Content

an Article published on July 14, 2011

...If you look over to the right on this page, you’ll see a sidebar widget at the very top that suggests other related articles that you may enjoy. This is a more passive promotion, but we have noticed that it...

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Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

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Print Design Does Not Equal Web Design

an Article published on March 21, 2008

...printed page may as well say theres no difference between Mozart and Van Halen; its still music, right? Im not saying that general design principles cannot be applied to the web; good design is still good design. But the medium...

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Found Quotes

an Article written by Christopher Butler on August 11, 2011

...page slide show: tsunami, tornado, calving iceberg. We might try on the big picture for a moment, imagining the terms of physical existence as they were a hundred years ago for the average person, and comparing these with the present....

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Google and Privacy

an Article published on January 31, 2008

Erics latest WebSmart newsletter on Gmail has begun a nice little conversation about Google and privacy issues, so I thought I would throw together a few links on the subject: Wikipedias Criticism of Google page This article covers the various...

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Web Design 101: Jagged Text

an Article published on December 16, 2008

Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed...

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Creative Questionnaire: Andy Rutledge

an Article published on September 25, 2008

...is rather large and requires some ongoing layout and user-experience design work. It’s released in public beta now (for journalists) but the public side is still sporting the temporary main page. Anyway, there’s not much for non-journalists to see now,...

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Article

The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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