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Article

A Website That Works: The T-Shirt

an Article published on July 7, 2011
...a fan base, the members of which will clamor for their own custom merchandise. In anticipation of this need, I’ve taken a few of the more interesting phrases from Mark’s book and turned them into Newfangled geekwear. Soon-to-be catch phrases...
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Event

ReCourses 9th Annual New Business Summit

an Event published on January 26, 2012
Mark O’Brien, CEO of Newfangled and Christopher Butler, COO of Newfangled, both presented at the 9th Annual ReCourses New Business Summit in Nashville, TN. Mark gave a session about how agencies can build more effective websites, and Chris spoke on...
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Article

Developing A Social Media Identity

an Article published on July 13, 2012
...and blog posts. Below are examples of ways Newfangled uses social media to connect with our community. Example of questions Chris Butler asked on LinkedIn about Twitter preferences. You should check out the answers he received. They may help with your...
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Article
Email Marketing

Browser Consistency and Popularity

an Article published on August 19, 2009
...the right is taken from a Newfangled site that is currently in development. The top line is from Internet Explorer; the bottom is from Firefox. They are both taken from the exact same spot on the exact same site with...
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Article

SteriPEN: On the Web AND in a Store Near You

an Article published on February 17, 2010
...but we’re also excited about the product itself! Special thanks to Steve G, George, Justin, and Mike at Newfangled; Mike, Tom, and the SteriPEN team; and Townsend Bertram & Company for letting us play with the SteriPEN in person!  ...
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Article
Email Marketing

Marketing Automation Success Stories

an Article published on April 30, 2014
...as a key part of their lead development ecosystems. Below, I’ve included two examples of Newfangled clients who have bought into the lead development ecosystem and are using marketing automation in conjunction with a content-driven, conversion-focused website to drive new...
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Article

Work Hard, Play Hard

an Article written by Mark O’Brien on February 17, 2010
...satisfaction, and then work becomes skewed and strange–things fall apart.” Some people can sleep four hours a night and work 16 hours a day plus weekends. That’s cool, but it’s not me, and it won’t be anyone at Newfangled either....
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Article

The Risks of Passive Communication

an Article written by Dave Mello on February 25, 2010
...are similar to what we’ve incubated at Newfangled. We communicate primarily via email, instant messenger, and project management software. The goal of providing the largest amount of uninterrupted time, particularly for the development and engineering teams, is something that we...
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