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Content Strategy

How Analytics Can Help You Refine and Engage Your Target Audiences

an Article written by Corey Florindi on March 5, 2021

...you’re performing for each audience you’re targeting. You can definitively track audiences by total page views, conversions, organic search sessions and time on page all through easy-to-digest infographics. You can see which audiences your content resonates with most, and which...

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Why @Font-Face Will Replace sIFR

an Article published on January 7, 2011

...Mike Davidson and Mark Wubben. Since 2006, Newfangled has been recommending sIFR to our clients as an alternative to the few web-safe fonts available for browsers. Although it’s been a better solution than using graphics as a replacement for custom...

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Video: Newfangled Seminar Introduction

an Article published on March 12, 2015

About a month ago, Chris, Mark, Lauren and I all took a little field trip over to Fearrington Village to get a feel for the facilities and begin making plans for the Newfangled Seminar. While we were there, we each...

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Email Marketing

The Newfangled Seminar: A View to the Future

an Article written by Christopher Butler on March 5, 2015

After years of dreaming and discussion, we’re finally launching an event of our own. We’re calling it The Newfangled Seminar. I’ve done many events — both as a speaker, and as an organizer — and I can tell you this...

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Our Web Development Book Series

an Article written by Christopher Butler on October 20, 2010

...to tell the story of how it came about… A Newfangled Approach to Your Website, Volume 2 (picture taken by Dave Mello) Soon after I inherited the job of writing our monthly newsletter from our founder, Eric Holter, Mark and...

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Email Marketing

Why Marketing Automation Programs Fail, Part 2: Training and Guidance

an Article published on February 10, 2014

Last week, I wrote a blog post about the fact that 3 out of 5 marketing automation implementations fail, and why I think that is happening. After writing the post, I was discussing this with Mark, and we realized that...

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Article

The Family Business

an Article published on September 16, 2013

...better. Oh, and we talk a little business, too. Mark (the owner) could just as easily set up a web meeting or use a company-wide email to disseminate all the vital data: profitability, changes in benefits, organization charts, etc. But...

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Prospect Experience Design

There is No Box!

an Article written by Christopher Butler on November 29, 2011

...to the media that renders them. In short, we need to practice responsive web design.” Marcotte goes on to explain how media queries—ways of specifying different functionality options for a variety of display conditions within a web page’s CSS—can be...

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Email Marketing

"We got so deep into content marketing, that we forgot to mention what we actually do."

an Article written by Christopher Butler on November 30, 2015

...posts, white papers, webinars, etc. — to those services. With that system, every page on your website should theoretically offer a contextual click back to a page describing one of your core services, meaning that at every point on your...

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Article

Prospect Experience Design

Don't Make Me Search

an Article written by Christopher Butler on October 11, 2013

...Page must have understood something unique about perspective: Good search might look like a better magnifying glass, but it’s actually a better census. This is an important point. It means that search has always been about the right way of...

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