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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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For the Love of Agencies

an Article written by Mark O’Brien on March 24, 2011

...point on our positioning, and the statement on our home page gets shorter and shorter, and more exclusive. As we do this, our expertise becomes much deeper, as do our market reach and profit margins. What seemed to be incredibly...

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Prospect Experience Design

Another thing I've been working on...

an Article written by Christopher Butler on June 27, 2014

...the future of interactive design is about pushing the very definition of websites far beyond the web page, and into unseen and complicated territory. I’m looking forward to sharing with you what I see coming in the near future, and...

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Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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Print Design Does Not Equal Web Design

an Article published on March 21, 2008

...printed page may as well say theres no difference between Mozart and Van Halen; its still music, right? Im not saying that general design principles cannot be applied to the web; good design is still good design. But the medium...

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Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

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Converting special characters and symbols to html

an Article published on March 28, 2009

Link within your website This is the code you need if you are trying to link to a page that on your site. <a href=”page2.html”>This is a link</a> Example:This is a link to /newfangled_employee_blogs   Linking to an external site:...

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Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009

...to be clearly identifiable. You’ll see an example of this in the right sidebar of this page. Calls to action must be compelling These calls have to build on the momentum you’ve created. The traffic is on your site for...

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