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Article

Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

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Article

Which Ads Bother You?

an Article published on August 15, 2008

...is higher. However, if I simply go to a website, even if I go there regularly, Im not certain that there will be any particular content Ill want to experience until Ive had a chance to scan through the page....

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Article

The Non-Written Disciplines of Writing: Editing

an Article written by Christopher Butler on October 18, 2010

...many people swear by printing out drafts, as reading from the page tends to make mistakes and issues of flow much easier to identify. The more complex kind of editing is far less mechanical and involves the shaping of your...

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Article

Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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Article

Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009

...of projects. We recently released a brand new Yahoo! toolbar, some new enhancements to My Yahoo!, began testing a new Yahoo! front page, and the list goes on. First step in my design process: Understand the factors that will influence...

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Article

Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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Article

Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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Article

The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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Publication

Future Daydream

a Publication written by Christopher Butler on December 11, 2012

...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...

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