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Getting Started with Account Based Marketing

an Article published on November 8, 2019

...your disposal. What is Account-Based Marketing? To back up a couple of steps, let’s first get on the same page regarding the definition of Account-Based Marketing. Matt Heinz, President of Heinz Marketing, gave this definition: “In its purest form, account-based...

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Paid Media

4 Steps to Take Today So You’re Ready for Google Analytics 4

an Article published on September 16, 2022

...down a page, click on a link, or watch a video, for example. The event-based data model also introduces three new metrics to track user engagement: engaged session, average engagement time per session, and engagement rate. These replace the UA...

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Content Strategy

Rethinking the Case Study

an Article written by Christopher Butler on June 12, 2013

...top of the page. Big, shiny images of that pretty stuff you made for them. Lovefest text about how cool you think your client is. Testimonial from them about how awesome you are. Followed, of course, by a halfhearted writeup...

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The Modern Marketing Website

an Article written by Mark O’Brien on June 14, 2012

...should explain what I mean by it. Your specialization is defined by your focused expertise, which is defined by your positioning statement, which should be prominently placed on your home page. If your positioning statement says that your agency is...

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Content Strategy

Don't Let Impostor Syndrome Undermine Your Content Marketing

an Article written by John Nugent on August 28, 2020

...opinion stand out to prospects in the fog of organic search. Maybe you understand all of this, but you’re still hesitant. Because you have experience with content marketing. You have a blog or insights page. You know you need to...

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Content Strategy

Common Pitfalls to Avoid When Writing Your First White Paper

an Article written by Lauren O’Brien on May 30, 2017

...of your head and arranging themselves in the perfect order on the page, they tumble and land in an awkward, sputtering mess you’ll be finessing for the next half hour. It’s the worst. Look, it’s time to take back control...

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Content Strategy

Getting Team Buy-In for Your Content Marketing

an Article published on November 23, 2016

...If writing is a hurdle, consider putting two thought leaders in a room and recording their conversation for a video or audio post (or break the recording up into several posts). The transcription of the recording will leverage SEO for...

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Findability

an Article published on April 3, 2008

Here at Newfangled, we put a lot of emphasis on writing relevant content for websites and SEO strategies. However, connecting people with the information theyre looking for goes beyond just these two aspects. Findability permeates every aspect of web development...

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Resourcing Your Content Strategy

an Article written by Tema Flanagan on May 6, 2013

When we work with clients to develop content strategies, our conversations typically begin with a great deal of energy and enthusiasm–and rightly so. The agencies we work with, and by extension their clients, tend to choose Newfangled because of our...

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Article

Website Performance: You Have a New Site - Now What?

an Article written by Mark O’Brien on October 14, 2009

...month the Project Management team that worked with you throughout your entire site build reviews your site’s performance with regard to content strategy, SEO and user patterns. That proactive review is followed by a scheduled call with you to review...

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