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Article

What is a Content Strategy Worth?

an Article written by Mark O’Brien on June 14, 2011

At Newfangled, we talk a lot about content. We talk about why it’s important, how to create it, optimize it, distribute it, share it, and generally how to milk it for all it’s worth. What we don’t talk about much...

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Article

At 10 Years, a Thanksgiving

an Article written by Mark O’Brien on June 15, 2010

...four-pack in the fridge, was the much appreciated handiwork of Chris Butler. I’ve received so many gifts from Newfangled, its employees, and its clients over the years. Separating my experience with Newfangled from who I have become as a person...

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Newfangled Workplace Culture: A Day in the Life

an Article published on April 14, 2009

Today, Newfangled’s North Carolina office had a company meeting and followed it up with an impromptu group lunch at Q-Shack down the street. Since coming to Newfangled from a big, corporate TV news station, one of the biggest changes for...

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Article

A Content Marketing Training Session

an Article written by Christopher Butler on October 18, 2012

...your expertise to those who are looking for it, but haven’t found it yet. Here’s something interesting: before the phrase “content strategy” was used much — long before I ever heard it, anyway — we called it SEO. Basically, we...

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CRM

How to Effectively Measure Your Marketing

an Article written by Lauren O’Brien on July 28, 2015

...(say, more than 50%), it’s worth taking a look at the layout of that page and reminding yourself of the intent of that page. Is the goal to have visitors click through to other areas of the site? If so,...

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Strategy Sessions: Developing Your Link Building Strategy

an Article published on March 23, 2015

...Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Lauren: We’re excited today to be talking about a few of more advanced techniques in SEO. We’ve posted a lot of information about more basic SEO techniques, but today we really...

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Article

Search Engine Marketing: At The Corner of Context and Intent

an Article published on May 27, 2008

...(SEO) because search is still the dominant Internet marketing platform. Search engine optimization is a great place to start, but search engine marketing, that is buying contextual ads on search engines, is also a highly effective marketing strategy. In fact,...

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Article

Tags to the World

an Article published on June 30, 2008

...is basically an online alternative to browser-based bookmarks. %leftsidebar% #macro:bloglist,3066,tagging# When I save a page on del.icio.us I include a quick sentence to describe the page–otherwise I’d probably forget why I saved it in the first place. But in addition...

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Service

What We Do

a Service published on July 1, 2014

...reaching out consistently! Evan Shoemaker Founder + CEO, webuild Testimonial On our own, marketing was always de-prioritized. Newfangled has put us on a system, and their insight and creativity have been a force multiplier. I can’t say enough about the quality...

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Article

There's so much more you can do...

an Article written by Lauren Clarke on December 3, 2010

…once you get the hang of SEO. We spend a lot of time here at Newfangled talking about SEO. Most of our clients place a high value on getting their website to the first page of search results for keywords...

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