Search Newfangled

Article

Why Do You Have a Website?

an Article written by Christopher Butler on May 22, 2012

...Because they’d ignored SEO for years, while continually prioritizing “creative” website designs that overruled the technical decisions that would have made them more discoverable. But even if you really get SEO and continually work on boosting your pages’ rankings, search...

Read Now About

Article

Content Strategy

Should You Post Your Content on Medium?

an Article written by Christopher Butler on December 9, 2019

...answer. How an individual page performs matters, because that becomes their front door to your website. But if Medium promises you “great SEO” for your articles, that just means that lots of readers will enter Medium.com by way of your...

Read Now About

Article

Google isn't a Public Service, it's a Corporation

an Article written by Christopher Butler on January 11, 2012

...the difference. But that’s another thought… Also, it seems to go without saying, but this doesn’t really change SEO—at least not yet. And at least not the kind of SEO we tend to talk about. In order for any search...

Read Now About

Article

The Valuable Content Marketing Book

an Article written by Christopher Butler on November 5, 2012

...just that we’ve been calling it SEO. But over the years, we’ve learned that attracting the unaware is only one step in a much deeper process. While SEO is critical to a functional content marketing system — you certainly won’t...

Read Now About

Article

Prospect Experience Design

Two Things About Web Design

an Article published on August 9, 2011

In June, Chris Butler posted an article entitled, “The Two Things and Content Strategy.” The concept of “two things” is, that for every subject, there are really only two things you need to know. Everything else is the application of...

Read Now About

Article

Good Editing = Good UX

an Article published on April 2, 2015

...I love technology, but my passion is the written word. Before I became a content strategist for Newfangled, I was an editor at HOW Magazine, where I met Chris and Mark, and I now write for publications including Wired, Quartz...

Read Now About

Article

Prospect Experience Design

The Most Important Step in the Web Development Process

an Article written by Mark O’Brien on February 14, 2012

...is that a commonsense approach to web development does not work. A good example of this is the way most agencies begin the process of building a website: with design. Back in Newfangled’s early days when I was just learning...

Read Now About

Article

Guest Post by Eric Holter: The Sharp Axe of Positioning

an Article written by Christopher Butler on August 18, 2009

...example the positioning for Newfangled would be broken down like this. What do they do? They build websites. Who do they do it for? Advertising agencies. What is the benefit? Newfangled helps them transform their websites into powerful new business...

Read Now About

Article

Managing Your Online Reputation

an Article written by Christopher Butler on October 30, 2008

...of Newfangled by Worthwhile.com among my Google Blog Search RSS feed (see image below) that I’ve set up for “newfangled.” Worthwhile had written a blog post titled We’ve Got a Blog. Now What? and linked over to our September newsletter...

Read Now About

Article

Week 800

an Article written by Christopher Butler on March 25, 2011

...Lindsey, Mark, Katie, Lauren and Steve—I’m behind the camera) for a screening of a talk by Michael Beirut of Pentagram on clients, and some discussion on that afterward. I’ve embedded the video we watched below: 2010/01 Michael Bierut from CreativeMornings...

Read Now About