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Simple Usability Tests: Reviewing the Testing Process and Lessons Learned from the Trenches

an Article written by Lauren Clarke on May 26, 2011

Last week at Newfangled we ordered a few pizzas and gathered ’round our conference table for our monthly lunch and learn session. For my presentation, I wanted to review the simple usability testing process, show the team some examples of...

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Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It’s a quick overview of the process I use to properly set up and organize template files so that Newfangled’s developers can...

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Content Strategy

Your content isn't just an asset, it's an employee.

an Article written by Christopher Butler on May 24, 2016

...subject that many more people than are likely to hire us are curious about. But still, almost 60,000 people have given Newfangled an average of 3 and a half minutes of their time, and almost 20% of them (~12,000) have...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation,...

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The Web of Tomorrow

an Article written by Christopher Butler on January 13, 2011

...missions. Beyond being scientifically groundbreaking, they dealt a significant blow to the American ego, one that was a catalyst for a ten year burst of scientific and creative work without which this web page, Newfangled, and much of contemporary culture...

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Prospect Experience Design

Award Winning

an Article published on April 27, 2010

I recently received a direct-mail announcement for a website competition. The multi-panel fold out highlighted seven benefits of winning one of the coveted awards: a handsome plaque, a spot on the winners page of the organization’s website, mention in a...

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Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...with Less” compares to the others in the months to come. If It’s All About Conversions… However, if I evaluate success in terms of value added to Newfangled, particularly which articles generated further interest in our material, then I might...

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Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...be the responsible thing to do. It helps you manage expectations, leads to more informed questions and allows for better collaboration with the design team. Newfangled develops sites using WordPress (or our own proprietary CMS), so it made sense to...

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Prospect Experience Design

Choose a Developer, Not a CMS

an Article written by Christopher Butler on July 26, 2011

...more likely a website developed around it will be custom, too, and therefore not very “portable.”   Scenario 3: Your Website, Developed with a Proprietary CMS Let me begin by admitting my obvious bias toward this scenario. Newfangled has been...

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About Newfangled

a Page published on July 1, 2014

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