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Inbound vs. Outbound? How about both?

an Article written by Mark O’Brien on October 13, 2015

...to both create more content, and increase your email list.   A key metric we’ve observed is that an agency will receive roughly 17.5 visitors per month on average for each page on their site that has at least 500...

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A Practical Guide for Producing a Webinar

an Article published on June 21, 2019

...While you should get the recording and its transcript up to your site as quickly as possible, it’s also worth taking the time to update your webinar’s pre-gate abstract (the indexable copy on your registration page that led to your...

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The Non-Written Disciplines of Writing: Reading

an Article written by Christopher Butler on September 24, 2010

...simple ratio, something like “for every page you write, you should read five,” but I’m sure that whatever I came up with would be a gross underestimation. So try this: make reading part of your lifestyle. Work at it until...

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Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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A Few Unique User Interface Approaches for Ecommerce Sites

an Article published on June 4, 2008

...steps, Gap has put all the steps into one flexible flash-driven application. You can edit any of your information without having to load a new page, or click back on your browser by using the simple edit buttons beneath each...

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Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

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Score a Content Touchdown

an Article published on September 27, 2010

...reinforce your brand, increase brand awareness, and bring in more sales and revenue.  The strategy helps define what type of content you are going to put on the page.  And then you can use tactics like a blog or newsletter,...

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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

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Article

Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

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