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Prospect Experience Design

Choose a Developer, Not a CMS

an Article written by Christopher Butler on July 26, 2011

...more likely a website developed around it will be custom, too, and therefore not very “portable.”   Scenario 3: Your Website, Developed with a Proprietary CMS Let me begin by admitting my obvious bias toward this scenario. Newfangled has been...

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Content Strategy

How Much (work) is a Website? A lot!

an Article written by Christopher Butler on August 29, 2008

...this point that we can most accurately establish a budget and schedule for a project. To be clear, not every project we’re involved with needs a “Newfangled” strategic planning phase. Some of our best projects have begun right out of...

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Content Strategy

Why We Ask Our Clients So Many Questions

an Article published on January 14, 2014

...cycle • Develop a profile of your prospects that allows you to intelligently nurture them These sorts of goals are squarely within Newfangled’s wheelhouse, and what we’re looking to do is match our expertise with the knowledge that you’re bringing...

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About Newfangled

a Page published on July 1, 2014

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Digital Marketing Insightsfrom Newfangled

a Page published on July 1, 2014

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The Right Fit

an Article written by Mark O’Brien on December 8, 2009

...endure the charmingly masochistic life it demanded (praise be to great cooks everywhere). I had to face facts. Career-wise, food wasn’t the right fit. Not long after, I offered myself as a free intern to Newfangled, and the rest is...

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Careers

a Page published on September 1, 2016

Newfangled is a digital marketing consultancy for firms that are differentiated by their expertise. We give our clients the strategy, technology, and habits they need to take control of their future by owning their marketing. We’re always looking for people...

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Paid Media

Reevaluating Expectations Around Marketing Results

an Article written by Mark O'Brien on January 5, 2021

...other part of the process as much as you’d like, at your own risk. But Newfangled is in the results business, and the results business doesn’t work that way. We’ve been focusing on the discipline of results-based marketing for creative...

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Prototyping the Marriott

an Article published on January 13, 2010

...version of what Newfangled does for websites in our own prototyping process. The rationale sounds familiar; explaining why Marriott tested with a white foam mockup rather than a fully realized model of the new lobby, King says, “We didn’t want...

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Welcome to my Blog!

an Article published on April 8, 2009

Hello there. I’m Jillian. I’m the newest member of the Newfangled team. I came aboard in early March as a Project Manager Assistant, working with PM Steve. A little bit about me… Born and raised in the NW Chicago suburbs...

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