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Article

Nurturing Prospects Through Content Strategy

an Article written by Mark O’Brien on July 17, 2012

...on a page on your site about social media marketing. After gathering that list, the LMA tool could then automatically send the list members a promotional email about the social media marketing webinar you have coming up.  Marketing your firm...

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Article

Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

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Article

Content Creation and the Problem of Burnout

an Article written by Tema Flanagan on December 21, 2012

...they always pass, but they still invoke feelings of dread and–dare I say–despair. The mind tends to rebel when faced with what feels like a truly blank page. Sometimes, I start to fear I’ve already “said” everything I have to...

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Article

Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013

...the added step. Whenever you have individuals opting into your list, you should give clear instructions on adding your email address to their address book, both on the sign-up page and in your first welcome/confirmation email.  If your email address...

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Article

Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011

...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...

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Article

Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

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Article

CRM

How to Create Salesforce List Views

an Article published on August 13, 2014

...view looks. You can sort by different columns (ascending or descending) by clicking the column name once or twice. You can choose how many records to display on the page. If you are sorting on a column with text, an...

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Article

Your Profile is Not Private, and other Seemingly Obvious Things...

an Article written by Christopher Butler on April 13, 2009

It seems obvious, but it apparently took a California court to rule that you can’t cry “invasion of privacy” when people circulate what you’ve posted to your MySpace page. When I see things like this, I think, why on Earth...

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Article

Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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