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Email Marketing

Why Email Marketing Should be Part of Your Content Strategy

an Article published on November 6, 2014

If you keep up with the Newfangled blog, or if you’ve ever attended an event where Mark or Chris Butler spoke, you’ve likely heard our recommendation that a website focused on creating new business leads needs to be producing upwards...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on August 19, 2011

...will be speaking, Bryn Mooth, former Editor of HOW Magazine, interviewed Mark on content strategy, SEO, and design roadblocks to content. Mitch Joel believes that Great Content is Like Pornography: You know it when you see it. If you’re more...

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Three Common Content Strategy Platforms

an Article written by Mark O’Brien on June 26, 2012

...fifteen hundred to three thousand words of new content to your site each month over the span of two to six web pages (assuming around five hundred words per page). With a newsletter, you have an effective, easy to understand...

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It's Just a Link

an Article written by Dave Mello on April 21, 2014

...how a page URL impacts SEO, and to a lesser extent, navigability. A website, however, doesn’t exist in a vacuum (even a Google vacuum). In this case, however, perhaps more important than SEO or performance issues would have been figuring...

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Prospect Experience Design

Parallax is the New Flash

an Article published on December 2, 2013

...Flash fell out of fashion. Some were technical (slow performance), some were platform-related (the iPhone didn’t support it), some were about SEO (Flash sites aren’t good for search engine rankings), and a lot were design-oriented (sites that were heavy on...

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Why We're Offering Content Strategy Consulting Services

an Article written by Tema Flanagan on March 17, 2014

...producing content for Newfangled, and we also know it because it’s echoed by our clients as we work with them to plan, build, launch, and maintain their sites. Starting with the preliminary planning stage, almost all of our clients express...

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Prospect Experience Design

Behind the Scenes: What it's Like to Write an Article

an Article written by Christopher Butler on January 24, 2012

...few months. I jotted down a really brief note about how I hadn’t done anything related to content in over a year. So, looks like we’re going with that one. 10:15 AM Ran the content idea by Mark. He was into...

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Your Own Personal Canon

an Article written by Christopher Butler on August 8, 2013

...way of looking at it is this: We get to choose the voices in our heads. Just a few weeks ago, Mark and I sat in my living room, talking about the past year at Newfangled. We’ve made it a...

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Modern Marketing Content Has a Big, Complex Job to Do

an Article written by Tema Flanagan on October 10, 2012

...of your “content” in the abstract and identify exactly what it is you want it to accomplish (hint: “increase sales” is not a valid answer–be specific). Yes, it’s important from an SEO perspective to regularly add fresh, indexable content to...

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Email Marketing

How to Know if Your Agency is Ready for Marketing Automation

an Article written by Lauren O’Brien on December 4, 2014

...Mark’s post, but promise me you’ll come back. In addition to increasing traffic to your site, purchased lists can also be tailored to the demographics of your personas, ensuring that recipients of your marketing materials are not only a qualified...

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