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Event

4A's Webinar

an Event written by Mark O’Brien on October 23, 2015

On Tuesday, October 20th, Mark O’Brien presented a webinar for the 4A’s on the core benchmarks of the successful agency website. The American Association of Advertising Agencies is one of the largest and most prestigious agency associations in North America,...

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Article

Video: Why You Should Attend Our Seminar

an Article written by Christopher Butler on March 10, 2015

A few weeks ago, Mark, Chris, Lauren and I went over to Fearrington Village to scope out the place and make some decisions about which rooms we’ll be meeting in for our upcoming seminar, what delicious food we’ll serve, and...

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Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

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Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

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Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 15, 2011

...capitalist), Mark Suster (angel investor/parter at GRP Partners), and Steven Levy (fantastic writer at WIRED magazine). This is more of an inspiration thing, but still, it’s only a couple of minutes and definitely worth watching. Independent filmmaker JW Griffiths created...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability

an Article published on November 11, 2008

Second Struggle The second thing that principals struggle with is proper systems to be profitable. Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting...

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Article

Content Strategy

Writing About Your Firm's Culture May Sabotage Your Marketing Efforts

an Article published on July 13, 2020

...as You Think It Is Agency culture has evolved from the glory days of Madison Avenue to borrowing workplace trends from Silicon Valley. Whether you’ve unknowingly modeled your firm after Don Draper or Mark Zuckerberg, your firm’s culture may not...

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Event

Highland Capital Partners' Marketing 2.0 Boot Camp

an Event published on November 19, 2009

This event, hosted by Highland Capital Partners and Flybridge Venture Capital, was created to help marketers working for venture-funded companies learn about how to market their companies on the web today. Mark was a panelist at this event in addition...

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Podcast

Content Strategy

Marketing is Easier Because We Know Our Audience

a Podcast hosted by Mark O'Brien on November 2, 2020

...who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.” In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer...

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Event

Mirren Live 2021

an Event published on May 19, 2021

...world-class assembly of agency and client trailblazers — and this year Lauren McGaha, Chris Butler & Mark O’Brien will be part of the mix. The conference takes place May 19-20, but following the conference, we will be hosting a workshop...

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