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Article

Things I Wish I Could Tell Everyone About Analytics

an Article written by Christopher Butler on May 17, 2011

...not the only measurement you’re doing. But it should be the easiest part of your measurement regimen, exceeded in emphasis (and time spent) by deeper landing page analysis and user testing. Remember, keeping the pulse will tell you if something...

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Perspective

an Article written by Christopher Butler on July 11, 2013

...in your mind’s eye, you can read that E as you would on a page — or have you drawn it backward, so that someone else standing before you could read it as if your forehead is the page? What...

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On Screen Design Tools

an Article published on January 3, 2008

...following on a web page: overlay a grid; measure from one point to another; display rulers and snap guides; and draw a cross hair on a page to assist with layout alignment. And theyre free. What more could you want?...

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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind. Just before the Fall — toward the end of August, in fact...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation,...

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Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...be the responsible thing to do. It helps you manage expectations, leads to more informed questions and allows for better collaboration with the design team. Newfangled develops sites using WordPress (or our own proprietary CMS), so it made sense to...

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Prospect Experience Design

Sourcing the Right Image

an Article published on June 7, 2013

...create a custom one for you. DIY Chris Butler and I produce all the custom graphics for the Newfangled site. Chris creates the newsletter illustrations and I’ve designed most of the webinar graphics, as well as the home page banners...

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Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It’s a quick overview of the process I use to properly set up and organize template files so that Newfangled’s developers can...

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Prospect Experience Design

A Closer Look at the Visual Inventory, Part 2

an Article published on April 28, 2015

In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s goals which provides concrete examples for the client to respond to. In that initial discussion, I focused on two...

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Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

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