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Article

The Talk Bubble is About to Pop, Part 1

an Article written by Christopher Butler on July 26, 2010

Yesterday, Mark (who is building sandcastles on the beach with his family and finally reading that Buckminster Fuller biography I loaned him in 2006) and I were chatting over the phone and got to talking about the value of implementation...

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Article

Prospect Experience Design

Another thing I've been working on...

an Article written by Christopher Butler on June 27, 2014

As you might know, I’ve been involved with planning the HOW Interactive Conferences since the first event in 2011. Back then, Mark and I were on the conference advisory board, and both spoke at the event in San Francisco. We...

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Article

Email Marketing

Why Email Marketing Should be Part of Your Content Strategy

an Article published on November 6, 2014

If you keep up with the Newfangled blog, or if you’ve ever attended an event where Mark or Chris Butler spoke, you’ve likely heard our recommendation that a website focused on creating new business leads needs to be producing upwards...

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Podcast

Farewell, Dear Listeners.

a Podcast hosted by Lauren O'Brien on September 10, 2018

...outbound worlds, and tactical ways that you can improve this functional relationship. Mark interviews experts and thought leaders outside of Newfangled to discuss their thoughts on all the above and more. Subscribe to Expert Marketing Matters and reach out with...

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Article

Content Strategy

Google Analytics in 15 Minutes Per Week

an Article written by Mark O’Brien on July 26, 2012

...From the main page, you can dig in a little deeper to get a sense of the navigation trends of your users to and from various pages. The “In-Page Analytics” tool is powerful and offers a clearer idea of how...

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Article

How to Promote Your Blog Content

an Article written by Christopher Butler on January 30, 2009

...area of expertise and link to related posts on your site. Facebook Start by setting up a Facebook page for your firm. This is a great place to include RSS feeds for any newsletter or blog content from your site,...

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Article

Content Strategy

How the Buying Cycle Will Inform Your Content Marketing Strategy

an Article written by Lauren O'Brien on May 20, 2019

...organic search. Researcher content must be well-framed for SEO, and that goes far beyond optimizing the page’s metadata. To make it onto a researcher’s radar, you should have a clear understanding of how people in your industry are searching for...

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Content Strategy

Your Concerns About Outsourcing Content Are Valid. Here's Why You Should Do it Anyway.

an Article written by Tema Flanagan on June 15, 2021

...publish polished, SEO-optimized content. With a professional writer dedicated to your content, you’ll publish on a predictable schedule. One that finally allows you to plan and execute a sophisticated digital marketing strategy.  These benefits are very real. But before you...

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Article

The Case for Pursuing Webinars Before Starting Your Podcast

an Article published on January 30, 2017

...lot simpler than writing an article about it. But pulling off a webinar and pulling off a podcast are two entirely different animals. We’ve been creating webinars for years and have recently launched the Newfangled Podcast. And it has surprised...

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Article

The Kindle Fire's New Browser (And What It Plans to Know About You).

an Article published on November 28, 2011

...cloud computing network. Over time, it gets to know your browsing habits and will preload content within the cloud to ensure a fast browsing experience for the sites you care the most about. Predictive Page Loading Not only is Silk...

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