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Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...your needs? In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they’re interesting questions. Christopher: Good morning. Mark: Morning. It’s time to talk about proprietary content management systems and...

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Prospect Experience Design

You Can Design a Better Store than Amazon

an Article written by Christopher Butler on February 24, 2014

...to know about it in order to be sure you’re making the right purchase? So, you Google it. The first three organic results are: Vanguard’s own page B&H Photo’s page (they’re a reseller) Amazon’s page Now, let’s compare those three...

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301 redirects, the Newfangled way.

an Article published on July 27, 2009

...put in the value /products.asp The team gets together, and reviews the site Newfangled put together for them. Newfangled has placed the products page at the following location, http://www.site.com/products Therefore, the Admins place /products within Redirect URL. …. *skip ahead...

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What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...be due to very real abuses of SEO. But does that mean SEO is all bad? Well, it depends upon what you mean by SEO. The trouble with acronyms is that, sometimes, the more they’re used the farther away their...

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Why we do SEO (the way we do)

an Article published on November 20, 2012

Since 2008, we’ve pointed to the standard Newfangled guide to SEO as a primer on best practices for getting your site best prepared for Google and other search engines.  As much as everything else on the Web has changed since then,...

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Prospect Experience Design

2011: The Year in Review

an Article written by Christopher Butler on December 20, 2011

...be a major theme for both Newfangled and our agency partners in 2011. Secondly, this post was derived from Katie’s inaugural Lunch & Learn topic. Newfangled’s monthly Lunch & Learns were born in 2011. Once a month an employee will...

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Email Marketing

How to Do More (with Less) with Your Website

an Article written by Christopher Butler on February 28, 2011

...more, start with our newsletter on in-depth website measurement. 2. On-page SEO I just published an article on SEO in December—How SEO Works—which covers how search engines work and the specific ways you can optimize your content for them—so I...

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of Closerlook's Website

an Article written by Christopher Butler on August 25, 2009

...a high priority. It’s a worthwhile exercise to examine each sub-page as though it were your home page. After all, these pages will function as surrogate home pages (at least in terms their first impression function). You’ll want to help...

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Google Analytics: Getting Out of the Way in a Good Way

an Article published on December 1, 2009

...page from another domain, the rest of your page will wait until their server responds. It’s never fun waiting on someone else to finish their job so you can finish yours, and that is precisely what browsers have to do....

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You're Probably Not the Authority on You

an Article written by Christopher Butler on January 6, 2011

...page) for that query. For example, “christopher butler web,” which returns a search results page on which the top result (as well as the third, fifth, sixth, and ninth) is me. If you get even more specific, like “christopher butler...

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