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Content Strategy

Ten Questions to Ask Before You Start a New Web Project

an Article written by Christopher Butler on December 31, 2009

...that it is worth the investment that will be required to realize it online. If it holds up to the scrutiny of the following questions, you may be ready to get started.   What is your budget? At Newfangled, we...

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Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011

...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...

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Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009

...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...

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The Warm Call

an Article published on December 23, 2008

Newfangled has gotten its marketing engine revved back up in a major and unprecedented way. It used to be that marketing simply meant cold calling. That is still going on, but there is so much more to it now. Were...

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What Blogging Feels Like

an Article written by Christopher Butler on June 16, 2011

...Those are much easier to share, and I do so fully aware that it may be frustrating to hear them from me given how much content I and my colleagues at Newfangled are able to create. Just know that it’s...

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Finding Time and Inspiration For Your Content Strategy

an Article published on May 25, 2011

At Newfangled, we are strong believers in content strategy.  It is the core of what we do on our own site, and it is a focal point for many of our client sites.  We believe that having a strong content...

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Design Guidelines for Agencies, Part 1: Calibrating Your Equipment

an Article published on July 22, 2008

Newfangled is always looking for ways to improve our agency relationships and make the web development process more productive and enjoyable. With that in mind, Ive decided to write a series of how-to posts to help agencies create useful, well-organized...

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Creative Questionnaire: Suzie Im

an Article published on September 4, 2008

...from several sources including: Web Strategist, PL Design Line, as well as Newfangled. First step in my design process: I first run design concepts/ideas through my head then surf the web to gather more ideas, then search through stock photography...

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Tell Me Your Problems

an Article published on April 24, 2008

...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...

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QA?

an Article published on July 3, 2008

...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...

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