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Article

The Benefits of Creating Website-specific Personas

an Article written by Mark O’Brien on January 26, 2012

While most of a website’s ability to attract attention results from SEO, it is also important to focus on who it is we are trying to attract. Persona development ensures that we focus our SEO, content strategy, and lead generation...

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Article

Content and the Buying Cycle

an Article written by Christopher Butler on November 30, 2012

...For a firm like mine, a researcher’s questions could be about a wide variety of topics — design, development, usability, SEO, content marketing, measurement, marketing automation, etc. — and, naturally, you’ll see all of them covered right here on our...

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Trent Dyrsmid of BrightIdeas.co Interviews Mark O'Brien

an Article written by Mark O’Brien on March 15, 2013

I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent’s a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website....

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Article

Its All About Skimming

an Article published on February 7, 2008

Mark and I recently had a chat (of which you can read a transcript on his blog) about how anyone could possibly keep up with the amount of information delivered via RSS to our computers every day. Every day you...

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Blogging Customer Service Experiences

an Article written by Christopher Butler on April 10, 2009

...a dozen times in hopes that someone would answer. At some point, a man did answer. His name was Mark and he was a conductor on the train. He promised that he would get the phone back to New York...

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A Quick Point about Video

an Article published on December 5, 2008

...popularity quality video will be what really stands out. The majority of video online is already poor in quality (home video (ish) stuff. Both Mark and I responded that it was not our intention to always prefer lo-fi video to...

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Week 744

an Article written by Christopher Butler on February 28, 2010

...topics instead… I searched Google images for “744.” These are some of the images I found. Work in Development: We’ve got a strong pipeline right now with some interesting potential projects in it. Mark and I also spent some time...

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Article

How the Pandemic Changed (and Didn’t Change) Your Content Marketing Strategy

an Article written by Lauren O'Brien on December 13, 2020

...leadership value. When possible, bolster your webinar content with a supporting article that clearly articulates the insights of the conversation and the topic you covered. That well-written article will help you get the most SEO equity out of that page...

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Paid Media

4 Steps to Take Today So You’re Ready for Google Analytics 4

an Article published on September 16, 2022

...down a page, click on a link, or watch a video, for example. The event-based data model also introduces three new metrics to track user engagement: engaged session, average engagement time per session, and engagement rate. These replace the UA...

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Paid Media

To Maximize Your Paid Media Spend, Focus on High-Intent Keywords

an Article published on March 24, 2021

...can find other high-intent keywords by testing a related search query on Google, and reviewing the results of the search as well as the “Searches related to…” at the bottom of the search engine results page (SERP). High-intent keywords generally...

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