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Article

Prospect Experience Design

Navigating Navigation

an Article published on November 29, 2010

...I want to make it easy to find, so I will probably place it under a “products” tab, or maybe even a “Super-Products” menu item. Another common navigation mistake is cross-listing pages under different menu items.  While a page such...

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Publication

We Always Start Now

a Publication written by Christopher Butler on May 26, 2015

...business of assisting communication and action, aren’t we? We’ve done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation...

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Article

Content Strategy

What's Really Holding Back Your Content Strategy

an Article written by Lauren O’Brien on August 25, 2015

...of a larger whole, rather than disparate pieces. Your ideal agenda should look like this: The Good and The Bad – 10 minutes Level Set – 10 minutes Topic Ideation – 60 minutes Logistics and Wrap Up – 10 minutes...

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Article

Email Marketing

What You Need to Know About Revenue Attribution with Marketing Automation

an Article written by Mark O’Brien on July 7, 2014

...through ten years of data and see which content has driven the most sales — is it the blogs, the webinars, the email campaigns, the whitepaper downloads, the case studies, the pricing page, the testimonials page, or some combination? Surely,...

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Article

Prospect Experience Design

Google Books Wins by Consistent User Interface

an Article written by Christopher Butler on March 17, 2011

...be cool to build in to the desktop and iPad versions as well (see below). Finally, Google Books offers the reader more visual options than the other platforms, including the ability to read the original page scans instead of the...

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Article

Winter/Spring/Summer Reading

an Article written by Christopher Butler on July 28, 2010

...Cartographer by Peter Turchi I began reading this book back in February, and even quoted from its very first page in a blog post on mapping your professional network and then later in a post on the mad scientist blogger....

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Article

Prospect Experience Design

How I Learned to Stop Worrying and Love the Fold

an Article published on March 9, 2015

...to the stories that appear on the top half of the front page, above where the paper is folded for display on a newsstand. It is the most valuable real estate on the front page because it’s on display: You...

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Article

What is a Website?

an Article written by Christopher Butler on March 3, 2009

For Skittles, it’s all about leveraging their social-media presence. Now, skittles.com simply provides a small overlay with their social media profile pages. Yesterday, it was their Twitter landing page. Today it’s their Facebook page. An interesting approach…...

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Article

Sparklines: Intense, Simple Word-sized Graphics

an Article published on November 12, 2008

...of data points can be scanned and digested quickly; and they are much more efficient in their use of page real estate than tables of numbers. An excerpt from Professor Tuftes chapter on sparklines in his most recent book, Beautiful...

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Article

Book Review: Smashing Book #3!

an Article written by Christopher Butler on May 1, 2012

The other day a chat window popped up on my Google+ page from Vitaly over at Smashing Magazine. I assumed he was getting in touch to ask me to rewrite the piece I’d just submitted—with some trepidation, I might add—critiquing...

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