Search Newfangled

Article

Think Like a Searcher

an Article written by Mark O’Brien on January 17, 2012

...are optimizing, then ask yourself, “What phrase would I use if I were searching for this page on Google?” The resulting phrase is your thesis statement for that page, and it is what you should use as the foundational phrase...

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Prospect Experience Design

Storytelling is the Future of the Web

an Article written by Christopher Butler on June 30, 2010

...is the page’s core purpose. Every additional widget or call to action on a page should either directly support or at least not overshadow it’s main point. Those that do not are more likely to distract your readers than help...

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Article

The Future of the Web, Part 2

an Article written by Christopher Butler on July 29, 2009

...wall post, comment, message, group or page you create in Facebook, every tweet on Twitter… believe me, I could go on. For me, except for the content I write for the Newfangled blog and newsletters, much of what I do...

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Newfangled Workplace Culture: A Day in the Life

an Article published on April 14, 2009

Today, Newfangled’s North Carolina office had a company meeting and followed it up with an impromptu group lunch at Q-Shack down the street. Since coming to Newfangled from a big, corporate TV news station, one of the biggest changes for...

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Article

At 10 Years, a Thanksgiving

an Article written by Mark O’Brien on June 15, 2010

...four-pack in the fridge, was the much appreciated handiwork of Chris Butler. I’ve received so many gifts from Newfangled, its employees, and its clients over the years. Separating my experience with Newfangled from who I have become as a person...

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Article

Reading Highlights from 2009

an Article written by Christopher Butler on December 22, 2009

Today is the last day I’ll be in the Newfangled office in 2009. What a year it’s been! Over the last week, I’ve had numerous opportunities to reflect upon the year with Mark and other coworkers, which has been a...

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Article

Strategy Sessions: Understanding Anti-Spam Laws CAN-SPAM and CASL

an Article written by Lauren O’Brien on May 18, 2015

...anti-spam legislation. Transcript Lauren: Hi there. Welcome to another installment of Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Today we wanted to talk about two laws: the CAN-SPAM Act, which is the U.S. anti-spam legislation passed back in...

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Article

A Content Marketing Training Session

an Article written by Christopher Butler on October 18, 2012

...your expertise to those who are looking for it, but haven’t found it yet. Here’s something interesting: before the phrase “content strategy” was used much — long before I ever heard it, anyway — we called it SEO. Basically, we...

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CRM

How to Effectively Measure Your Marketing

an Article written by Lauren O’Brien on July 28, 2015

...(say, more than 50%), it’s worth taking a look at the layout of that page and reminding yourself of the intent of that page. Is the goal to have visitors click through to other areas of the site? If so,...

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Article

Search Engine Marketing: At The Corner of Context and Intent

an Article published on May 27, 2008

...(SEO) because search is still the dominant Internet marketing platform. Search engine optimization is a great place to start, but search engine marketing, that is buying contextual ads on search engines, is also a highly effective marketing strategy. In fact,...

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