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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009

At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...

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Let's outsource!

an Article written by Mark O’Brien on May 12, 2009

I just received a great email from some apparently very smart people about why I should outsource Newfangled’s programming work to India via the U.K. The subject line read: “Outsoucing Report: Outsoucing Why isnt Eveny One Doing it?” Great question....

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Our Experience with Online Advertising

an Article written by Mark O’Brien on January 18, 2009

Starting in November 2008, I started placing ads. Aside from a single instance I can recall, Newfangled has never purchased any ad space anywhere, so this was an experiment for us. We place a single ad that was as close...

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Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009

...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...

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The Great Equalizer

an Article written by Christopher Butler on January 23, 2009

...500 words or so – and cover topics ranging from science, religion, technology, biology, ethics, etc. One that I read last night was particularly interesting to me relative to what we do at Newfangled. In his contribution, titled “Altruism on...

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Simplicity

an Article written by Christopher Butler on January 29, 2009

...lives (you’ll see what I mean). This reminds me of a slogan that we say here at Newfangled – sometimes sarcastically, sometimes in a celebratory way – “Another day, another rectangle,” which points out that, from a design perspective, sometimes...

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Screens Within Screens

an Article written by Christopher Butler on February 9, 2009

...to under one hour per day! Clearly Newfangled employees are going to be on the fringe here: we spend all day on the internet (so, roughly 7.5 hours per day) and probably comparatively little watching television (several of us don’t...

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The Quantified Worker

an Article written by Christopher Butler on February 10, 2009

...company (as apposed to a client). I dug a bit deeper and saw that about 90% of that “service” total is actually my Newfangled strategy time. This aligns much more with my sense for how I spend my time here....

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Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009

...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...

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Article

Tell Me Your Problems

an Article published on April 24, 2008

...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...

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