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Email Marketing

Creating Effective Email Marketing Messages

an Article published on April 10, 2013
At Newfangled, we’re constantly talking to our agency partners and their clients about how to use their website to attract, inform and engage visitors. However, the website is only one of the 3 pillars of a successful conversion-focused web marketing...
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Prospect Experience Design

Info First, Design Next

an Article published on May 2, 2013
...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...
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Prospect Experience Design

Time/Timing

an Article written by Christopher Butler on August 26, 2013
...writing ideas document I keep on my desktop. I’ve referred to it many times in conversation, and I can’t count the ways it relates to what we do here at Newfangled. But until now, I haven’t had quite the right...
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Email Marketing

Avoid Marketing Automation Struggles - Plan Ahead

an Article published on August 29, 2013
Over the past six months, Newfangled has created a lot of content about marketing automation.  If you’ve read it all (or even just some of it), you’re likely/hopefully amazed at all of the different facets of marketing automation software and...
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"I Don't Know"

an Article written by Christopher Butler on September 23, 2013
...There is a way. Steve Brock (pictured above in a goofy comp I made years ago to celebrate his zen) is a cofounder of Newfangled. He’s been doing design and development since it was possible for someone to do it...
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You Should Be Happy

an Article published on November 5, 2013
...other and you should be happy.  Maybe it’s because I’m old(er than most of my colleagues). Maybe it’s because I’ve had a lot of awful jobs. I know how fortunate I am to work at a place like Newfangled and...
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Let's outsource!

an Article written by Mark O’Brien on May 12, 2009
I just received a great email from some apparently very smart people about why I should outsource Newfangled’s programming work to India via the U.K. The subject line read: “Outsoucing Report: Outsoucing Why isnt Eveny One Doing it?” Great question....
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