Search Newfangled

Article

Three Common Content Strategy Platforms

an Article written by Mark O’Brien on June 26, 2012

...fifteen hundred to three thousand words of new content to your site each month over the span of two to six web pages (assuming around five hundred words per page). With a newsletter, you have an effective, easy to understand...

Read Now About

Article

Prospect Experience Design

Parallax is the New Flash

an Article published on December 2, 2013

...Flash fell out of fashion. Some were technical (slow performance), some were platform-related (the iPhone didn’t support it), some were about SEO (Flash sites aren’t good for search engine rankings), and a lot were design-oriented (sites that were heavy on...

Read Now About

Article

It's Just a Link

an Article written by Dave Mello on April 21, 2014

...how a page URL impacts SEO, and to a lesser extent, navigability. A website, however, doesn’t exist in a vacuum (even a Google vacuum). In this case, however, perhaps more important than SEO or performance issues would have been figuring...

Read Now About

Article

Why We're Offering Content Strategy Consulting Services

an Article written by Tema Flanagan on March 17, 2014

...producing content for Newfangled, and we also know it because it’s echoed by our clients as we work with them to plan, build, launch, and maintain their sites. Starting with the preliminary planning stage, almost all of our clients express...

Read Now About

Article

Prospect Experience Design

Behind the Scenes: What it's Like to Write an Article

an Article written by Christopher Butler on January 24, 2012

...document where I keep ideas for upcoming articles. I had a few for this month; one I know won’t work because it involved coordinating with Mark and another colleague and we all knew that was going to get bumped a...

Read Now About

Article

Your Own Personal Canon

an Article written by Christopher Butler on August 8, 2013

...way of looking at it is this: We get to choose the voices in our heads. Just a few weeks ago, Mark and I sat in my living room, talking about the past year at Newfangled. We’ve made it a...

Read Now About

Article

Modern Marketing Content Has a Big, Complex Job to Do

an Article written by Tema Flanagan on October 10, 2012

...of your “content” in the abstract and identify exactly what it is you want it to accomplish (hint: “increase sales” is not a valid answer–be specific). Yes, it’s important from an SEO perspective to regularly add fresh, indexable content to...

Read Now About

Article

Email Marketing

How to Know if Your Agency is Ready for Marketing Automation

an Article written by Lauren O’Brien on December 4, 2014

...Mark’s post, but promise me you’ll come back. In addition to increasing traffic to your site, purchased lists can also be tailored to the demographics of your personas, ensuring that recipients of your marketing materials are not only a qualified...

Read Now About

Article

How to Handle Blog Comments

an Article published on February 1, 2012

At Newfangled, we talk a lot about content.  The importance of a content strategy is at the core of Mark’s book “A Website that Works” and you can even find a breakdown of the different types of content that can...

Read Now About

Article

The Evolution of Content Marketing: a Personal View

an Article written by Tema Flanagan on May 21, 2014

...the noise. Connect content with smart automation — and think wider when it comes to your lead development system, as Newfangled’s Chris and Mark so wisely advise. The insights their system will give you will help you get ahead of...

Read Now About