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Content Strategy

Newfangled Webinar Roundtable: The Three Growth Stages of Committing to Marketing

hosted by Mark O’Brien on April 18, 2018

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Tune in for great insights from the folks who have dedicated themselves to implementing better habits and transforming their marketing systems....

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Careers

a Page published on September 1, 2016

Newfangled is a digital marketing consultancy for firms that are differentiated by their expertise. We give our clients the strategy, technology, and habits they need to take control of their future by owning their marketing. We’re always looking for people...

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Article

A Newfangled Reading Rainbow Moment

an Article published on December 15, 2008

Able and I sat down this morning just to chat about a couple of books and share them with you: You can learn more about Dont Make Me Think and The Way Well Be here....

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Building Great Websites--and Keeping them that Way

an Article written by Mark O’Brien on October 29, 2009

Our journey from consultants to implementors and back to consultants again. Newfangled is a very active place; things are always growing, changing, and being refined. Of all the new things going on, I am most excited about our new support...

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About Newfangled

a Page published on July 1, 2014

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Article

CRM

Email Tips (or, How to Stay Friends When Communicating By Machine)

an Article written by Lauren Clarke on October 19, 2012

There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development process. At Newfangled, we’ve experimented with and researched several tools on the market and even developed our own software to...

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Article

We don't just build websites for agencies. We also build websites for their clients!

an Article written by Christopher Butler on October 16, 2012

If you’ve visited our homepage, you’ve probably read the following statement: “Newfangled builds conversion-focused websites for ad agencies and their clients.” That’s what we call our “positioning statement.” It’s a tweet-sized elevator pitch. It says what we do, and who...

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Article

Prototyping the Marriott

an Article published on January 13, 2010

...version of what Newfangled does for websites in our own prototyping process. The rationale sounds familiar; explaining why Marriott tested with a white foam mockup rather than a fully realized model of the new lobby, King says, “We didn’t want...

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Article

Email Marketing

Progressive Profiling and Smart CTA Best Practices

an Article published on September 16, 2019

Newfangled has been utilizing and preaching progressive profiling and smart calls to action (CTAs) for a number of years now, and we are still advocating for these features today. However, in that time, some of our recommendations have changed. In...

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Content Strategy

Why We Ask Our Clients So Many Questions

an Article published on January 14, 2014

...cycle • Develop a profile of your prospects that allows you to intelligently nurture them These sorts of goals are squarely within Newfangled’s wheelhouse, and what we’re looking to do is match our expertise with the knowledge that you’re bringing...

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