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Prospect Experience Design

Why Scope Creep is Your Fault (and What You Can Do to Prevent It)

an Article written by Christopher Butler on April 23, 2012

...we could simplify the workflow greatly by just adding five upload slots to each page’s edit screen. That cuts out the need to add a slideshow content type, associate it with the page, then add and associate each unique image....

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Prospect Experience Design

What We've Learned About Responsive Design

an Article written by Christopher Butler on October 30, 2012

...than displaying as an overlay above the page content.   A slight variation on this approach would be to display your expandable navigation menu over top of page content, especially if it is short enough to still reveal some page...

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Strategy Sessions: Developing Your Link Building Strategy

an Article published on March 23, 2015

...Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Lauren: We’re excited today to be talking about a few of more advanced techniques in SEO. We’ve posted a lot of information about more basic SEO techniques, but today we really...

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SEM and SEO - What's the Difference?

an Article published on February 2, 2006

...engine optimization. We’ve written a lot about SEO in the past so this month we’ll focus on search engine marketing. The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most...

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How to Know if Your Content is Working

an Article written by Tema Flanagan on January 29, 2014

...on page. Keeping in mind that it’s an average, this measurement tells you roughly how long users are staying on a given page. Adding to the imprecision, the time-on-page measure doesn’t necessarily tell you whether those users’ eyeballs are actually...

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Content Strategy

This is the Best Way to Design Your Content Marketing Article Pages

an Article written by Christopher Butler on February 15, 2019

...your website on a lower-level page than on a top-level page like your home page. Article pages are exactly what I have in mind when I say “lower-level.” It’s not that they’re of lower importance, they’re just lower in the...

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Your Meta Data

an Article published on May 21, 2008

...subject of a page using terms that a person who does not yet know about that page might search for. Meta Description The meta description is another way in which to identify the subject of a page. However, the content...

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A Practical Guide to Social Media

an Article written by Christopher Butler on May 28, 2009

...a screenshot below of Mark’s Twitter page to show how in the few posts that I show, Mark has used Twitter to tease a coworker, ask a question, share customer kudos for Apple, promote a webinar, and thank another user....

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Your Website, In Your Pocket

an Article written by Christopher Butler on April 30, 2010

...which expand the page without having to reload it. This solution is a simple, quick, and more satisfying way to consume and interact with content in a mobile environment. On the left, our blog page’s mobile template loads a truncated...

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Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...your needs? In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they’re interesting questions. Christopher: Good morning. Mark: Morning. It’s time to talk about proprietary content management systems and...

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