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Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

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Creative Questionnaire: Sixten Abbot

an Article published on October 15, 2008

...smoosh them together… You cant really do that online. It requires more forethought, and sometimes there isnt time for that, so its conceivable that even a well-designed site can have a really ugly page when all is said and done....

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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A Practical Guide for Producing a Webinar

an Article published on June 21, 2019

...While you should get the recording and its transcript up to your site as quickly as possible, it’s also worth taking the time to update your webinar’s pre-gate abstract (the indexable copy on your registration page that led to your...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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Content Strategy

How to Activate Your Positioning in Your Content

an Article published on September 10, 2020

...right. 2. Make sure everyone’s on the same page internally. If you’ve confirmed that your positioning is, in fact, what it should be, the next step is to make sure your entire team understands and commits to it, too. We’re...

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Interview: Tom Diederich, Cadence Design Systems

an Article published on August 11, 2008

...Intuit’s online communities. CB: What makes Cadence a cut above its competitors? TD: Our new website puts community front and center – right on the landing page of cadence.com. I don’t think there is another company in our industry (or...

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Twitter: Changing How We Read & Write Online

an Article published on May 8, 2009

...attention spans. Having everything broken down into convenient little 140-character bites will surely change the way we consume information online. I, for one, admit that it’s much more difficult to digest a multi-page news story now that I’ve grown accustomed...

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Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

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