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Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009
...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...
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Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011
...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...
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Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009
...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...
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My Love-Hate Relationship with Email

an Article published on December 10, 2009
...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...
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Creativity and Efficiency in Web Writing

an Article published on January 19, 2010
...not easily controlled. It triggers reactions that depend on the reader’s own feelings and experiences, rather than just the facts on the page; it asks to be unpacked in ways that can send the reader’s thinking off in other directions....
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Prospect Experience Design

The Art of Letterpress

an Article published on February 18, 2010
...letterforms to create a printed page.  There are still a few letterpress-age terms that survive today such as kerning, leading, uppercase and lowercase. While I appreciate the convenience and speed of digital typesetting, I think it’s important to appreciate the...
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Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009
...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...
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To Buy or To Build

an Article written by Christopher Butler on December 31, 2008
...of the website and fit in seamlessly on the page. This is great for basic information-gathering forms, though more complex forms that need to be integrated with other content on the website or any other data reporting that we do...
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