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Intro to CRM & Web Lead Management

an Article published on January 31, 2011
...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...
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Hyperity

an Article written by Christopher Butler on March 5, 2010
Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a...
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My Web Reading Stats

an Article written by Christopher Butler on May 10, 2010
...By the way, I’m not one of those crazy self-trackers! I don’t measure my sleep patterns, the number of haircuts I get, what I eat each day, or anything like that. I do a lot of measuring for Newfangled, though…...
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When a Persona Can Be Your Best Advocate

an Article published on November 3, 2010
...firm like Newfangled to guide you through the process, it will add cost and time. However, persona development is one of the few parts of the process companies can do independently prior to the project kickoff. How? Simple. Talk to...
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Cultural Laziness

an Article written by Christopher Butler on May 27, 2009
...edge of Sumatra). I was actually still working for Newfangled at the time, and within a day or so of moving in to our home, had a strong internet connection set up and running. Because of that, I was able...
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Let's outsource!

an Article written by Mark O’Brien on May 12, 2009
I just received a great email from some apparently very smart people about why I should outsource Newfangled’s programming work to India via the U.K. The subject line read: “Outsoucing Report: Outsoucing Why isnt Eveny One Doing it?” Great question....
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The Warm Call

an Article published on December 23, 2008
Newfangled has gotten its marketing engine revved back up in a major and unprecedented way. It used to be that marketing simply meant cold calling. That is still going on, but there is so much more to it now. Were...
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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009
At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...
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