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The Great Equalizer

an Article written by Christopher Butler on January 23, 2009
...500 words or so – and cover topics ranging from science, religion, technology, biology, ethics, etc. One that I read last night was particularly interesting to me relative to what we do at Newfangled. In his contribution, titled “Altruism on...
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Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014
...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...
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Simplicity

an Article written by Christopher Butler on January 29, 2009
...lives (you’ll see what I mean). This reminds me of a slogan that we say here at Newfangled – sometimes sarcastically, sometimes in a celebratory way – “Another day, another rectangle,” which points out that, from a design perspective, sometimes...
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Screens Within Screens

an Article written by Christopher Butler on February 9, 2009
...to under one hour per day! Clearly Newfangled employees are going to be on the fringe here: we spend all day on the internet (so, roughly 7.5 hours per day) and probably comparatively little watching television (several of us don’t...
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The Quantified Worker

an Article written by Christopher Butler on February 10, 2009
...company (as apposed to a client). I dug a bit deeper and saw that about 90% of that “service” total is actually my Newfangled strategy time. This aligns much more with my sense for how I spend my time here....
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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009
At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...
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Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009
...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...
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Copyright Your Website

an Article written by Dave Mello on March 11, 2009
...word for word, without so much as rearranging the order or making up fake names. We were so amused and astounded, we laughed about it for a few minutes and then promptly forgot about it. At Newfangled all of our...
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