Search Newfangled

Article

CRM

How to Use Salesforce Campaigns to Measure the Impact of Your Marketing Efforts

an Article published on May 28, 2014

...“Add to Campaign” button on the report or list view page. The “Manage Members” menu on a campaign detail page also features a number of options for adding members, including file import. You can set up your web forms to...

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Article

The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...your site’s content strategy. These tools — your pricing page, work examples, and expertise-based content — are the fine filters of your site. Their job, collectively, is to draw in the right prospects and filter out the wrong ones. Once...

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Article

Prospect Experience Design

Don't Make Me Search

an Article written by Christopher Butler on October 11, 2013

...Page must have understood something unique about perspective: Good search might look like a better magnifying glass, but it’s actually a better census. This is an important point. It means that search has always been about the right way of...

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Article

The Slow Information Movement

an Article written by Christopher Butler on February 9, 2009

...the physicality of the printed page shows rather than hides the resources that went into providing the paper that supports the design. Every time we turn the page of a magazine or pick up a book, it reminds us of...

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Prospect Experience Design

There is No Box!

an Article written by Christopher Butler on November 29, 2011

...to the media that renders them. In short, we need to practice responsive web design.” Marcotte goes on to explain how media queries—ways of specifying different functionality options for a variety of display conditions within a web page’s CSS—can be...

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Prospect Experience Design

Corporate Technologies Site Launch

an Article published on September 30, 2009

...a look at a side-by-side comparison of the new site design (on the left) and the old design (on the right):   Homepage designs on top, Staffing page designs on bottom (new on the left, old on the right)  ...

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Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

...Each step usually starts with a “D” or “P” for alliteration. There’s nothing wrong with this kind of page (though they’re not as differentiating as they ought to be). But have you ever read such a page that didn’t not...

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Currency Marketing's Website

an Article written by Christopher Butler on July 28, 2009

...page specific title tags and meta descriptions to improve search engine optimization. I also find it a bit strange that their newsletter links open up into a new browser window and have extended, encoded URLs. I assume this is for...

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Article

A Great Example of a Non-Agency Content Strategy

an Article published on July 30, 2008

...polls and recent news. The blogs (see landing page image above) are organized by the 9 disciplines, with the 32 employees contributing posts among them. The landing page shows a list of the most recent posts, along with an avatar...

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Article

Email Marketing

"We got so deep into content marketing, that we forgot to mention what we actually do."

an Article written by Christopher Butler on November 30, 2015

...posts, white papers, webinars, etc. — to those services. With that system, every page on your website should theoretically offer a contextual click back to a page describing one of your core services, meaning that at every point on your...

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