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Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013

...+1 for key, positioning-oriented information and things like whitepapers, key newsletters, case studies, and the like; maybe +5 for reading your pricing page (assuming you have one). -1 for viewing your careers page. Seniority. You’ll collect so-and-so’s title at some...

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Developing A Social Media Identity

an Article published on July 13, 2012

...a group Newfangled founded on LinkedIn called Agency Web Development. It has 829 members now and continues to grow every day. We began by closely managing it and starting the conversations. Now it’s almost completely self-sufficient. A question Christopher Butler posted...

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A Content Marketing Training Session

an Article written by Christopher Butler on October 18, 2012

...your expertise to those who are looking for it, but haven’t found it yet. Here’s something interesting: before the phrase “content strategy” was used much — long before I ever heard it, anyway — we called it SEO. Basically, we...

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Why Do You Have a Website?

an Article written by Christopher Butler on May 22, 2012

...Because they’d ignored SEO for years, while continually prioritizing “creative” website designs that overruled the technical decisions that would have made them more discoverable. But even if you really get SEO and continually work on boosting your pages’ rankings, search...

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Don't Put the Cart Before the Horse!

an Article written by Christopher Butler on April 14, 2009

...of a third-party SEO-related service (like grader.com) not “seeing” their blog, H1/2/3 tags, inbound links, etc. Of course, the simple answer, as it would be with any third-party tool, is that we cannot guarantee the performance of a tool we...

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Google isn't a Public Service, it's a Corporation

an Article written by Christopher Butler on January 11, 2012

...the difference. But that’s another thought… Also, it seems to go without saying, but this doesn’t really change SEO—at least not yet. And at least not the kind of SEO we tend to talk about. In order for any search...

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Bringing the Right Visitors to Your Site

an Article published on February 24, 2010

...here’s a list of helpful Newfangled resources to get you started: Blog Post: “Your Meta Data” Newsletter: “How to do SEO” Newsletter: “How to do SEO (2) Farming vs. Hunting” Webinar: “How to do SEO” Webinar: “The Modern Marketing Website”...

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Content Strategy

Should You Post Your Content on Medium?

an Article written by Christopher Butler on December 9, 2019

...answer. How an individual page performs matters, because that becomes their front door to your website. But if Medium promises you “great SEO” for your articles, that just means that lots of readers will enter Medium.com by way of your...

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Three Common Content Strategy Platforms

an Article written by Mark O’Brien on June 26, 2012

...fifteen hundred to three thousand words of new content to your site each month over the span of two to six web pages (assuming around five hundred words per page). With a newsletter, you have an effective, easy to understand...

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Writing: Just Do It

an Article published on August 16, 2011

...I’d rather do anything other than write a blog post. (If that’s how you feel, too, see Chris Butler’s post, What Blogging Feels Like.)  This blog post was particularly hard to write. I thought I knew what I wanted to...

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