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Content Strategy

How to Defeat Writer’s Block in Your Content Writing

an Article written by Chris Barton on January 27, 2021

...as important as your own business and the mixture of uncertainty and dread too often leads to the horror of a blank page. It doesn’t matter if you’re the best person qualified to write about your area of expertise –...

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What Makes An Agency Website Great?

an Article written by Christopher Butler on December 12, 2016

...newsletter? Read a related post? Make that clear to them. Every page should have a call to action; no exceptions. If a visitor lands on your home page, what do you want them to do next? Learn more about what...

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Prospect Experience Design

Four Steps to a Better Agency Homepage

an Article written by Christopher Butler on June 5, 2014

...is not always the first page. The number of visitors to your site who will first arrive via a sub-page is in direct proportion to the amount of content your site contains. The more pages you have, the more first...

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E-Commerce: (Somewhat) Recent Design Practices

an Article published on November 20, 2007

...the page, on the right side of the page, or at the top of the page beneath the global navigation. The last option would list links horizontally, rather than vertically. Usability testing would have been helpful. However, in the context...

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Prospect Experience Design

Design 101: White Space is Not Empty Space

an Article published on July 20, 2010

...first casualty. On a content-rich page, white space assists in “chunking” the content into digestible pieces. It aids in comprehension because a reader can skim a page to find what they are looking for. HighlightingAdding some white space around a...

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Why You'll Start Paying for Analytics in 2012

an Article written by Christopher Butler on December 31, 2011

...to your site and score those terms on the basis of time on site, page views, bounce rate, and the like, but not necessarily see that term “X” led to a session that landed on page “X,” followed by page...

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How to Identify Your Browser Version and Clear Your Cache and Cookies

an Article written by Tema Flanagan on July 15, 2013

...quickly serve up web content after loading a page for the first time. That way, as you click through a given website, the browser doesn’t have to retrieve all the same files for a specific page (like logo images, fonts,...

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301 redirects, the Newfangled way.

an Article published on July 27, 2009

...The page doesn’t exist. Brian leaves the site, then berates his friend for giving him a link to the search page. ASSUME a 301 redirect was set up, what would happen!? *Sometime in the past, future? Fine Fine.. sometime before...

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The Future of the Web, Part 2

an Article written by Christopher Butler on July 29, 2009

...it took a California court to rule that you can’t simply claim “invasion of privacy” when people circulate what you’ve posted to your MySpace page, even if it’s incriminating. This sets a precedent that we can’t expect protection over the...

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Prospect Experience Design

Finding Design in the Process

an Article written by Christopher Butler on May 14, 2013

...a printed page, which means it must leverage a variety of object interactions and, essentially, make them disappear. A reader who thinks too often about the object in her hands is thinking too little about what it contains. Book designers...

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