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Prospect Experience Design

Google Books Wins by Consistent User Interface

an Article written by Christopher Butler on March 17, 2011

...be cool to build in to the desktop and iPad versions as well (see below). Finally, Google Books offers the reader more visual options than the other platforms, including the ability to read the original page scans instead of the...

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I Am The Average User

an Article written by Lauren Clarke on June 16, 2010

...on a page create visual cues for the user and make pages easy to grasp. Use conventions Conventions only become conventions if they work; they offer a sense of familiarity for the user and help make our sites self-explanatory. Break...

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Publication

We Always Start Now

a Publication written by Christopher Butler on May 26, 2015

...business of assisting communication and action, aren’t we? We’ve done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation...

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Some Examples of Great User Interface Design for Travel Sites

an Article published on June 5, 2008

...the availability of parking (above) on the site! You can access the most up-to-date flight timetable (above) on the site, too. The tourism page (above) uses nice, bright and clear icons to represent the information it provides. Smart, Helpful Details:...

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Article

Content Strategy

Marketing Without Losing Your Humanity: How to Press On During COVID-19

an Article published on April 27, 2020

...LinkedIn page as it’s typically reserved for work events and industry thought leadership, that doesn’t mean you don’t have other options. Any chance you have a Facebook page that tends to attract more of your employees’ family members? I bet...

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Article

Prospect Experience Design

How I Learned to Stop Worrying and Love the Fold

an Article published on March 9, 2015

...to the stories that appear on the top half of the front page, above where the paper is folded for display on a newsstand. It is the most valuable real estate on the front page because it’s on display: You...

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Article

Sparklines: Intense, Simple Word-sized Graphics

an Article published on November 12, 2008

...of data points can be scanned and digested quickly; and they are much more efficient in their use of page real estate than tables of numbers. An excerpt from Professor Tuftes chapter on sparklines in his most recent book, Beautiful...

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Article

Offline Thinking

an Article written by Christopher Butler on January 17, 2012

...think is important or might want to reference later, I’ll get all futurey and take a picture of the page with my iPhone, which eventually makes its way to my Evernote account. It doesn’t work every time, but ideally, the...

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On Screen Design Tools

an Article published on January 3, 2008

...following on a web page: overlay a grid; measure from one point to another; display rulers and snap guides; and draw a cross hair on a page to assist with layout alignment. And theyre free. What more could you want?...

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Article

Content Strategy

What's Really Holding Back Your Content Strategy

an Article written by Lauren O’Brien on August 25, 2015

...certain threshold of number of clicks per article? Is it overall traffic, time on page, and bounce rate per article? Whatever the metric, whatever the goal, take time every month to evaluate your content. And if the numbers aren’t where...

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