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Email Marketing Strategy – A How to Guide for Expert Firms

a Page published on December 20, 2019

...Here are the four main tactics for doing so: Create insightful, educational content that generates traffic based on your target prospects’ pain points. Make sure to include at least one call to action on every page. Produce premium content to...

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Podcast

Developing a New B2B Marketing Perspective

a Podcast hosted by Mark O'Brien on February 26, 2020

...large piece of content to drive our program. Because what we found four or five years ago was when we developed that one I think it was 30, 40 page piece of content, really heavy, that we were able to...

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Article

Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...marketing automation. Here are a few other examples of beyond-the-basics campaigns you might want to consider. (Note that in each case, you’d be producing content that won’t exist on a standalone page in your site’s menu tree, but don’t forget...

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Article

Inbound vs. Outbound? How about both?

an Article written by Mark O’Brien on October 13, 2015

...to both create more content, and increase your email list.   A key metric we’ve observed is that an agency will receive roughly 17.5 visitors per month on average for each page on their site that has at least 500...

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Article

Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...that they can easily understand. The prototyping phase is the experiential foundation for this vision and is the catalyst for moving forward in a way that gets everyone on the same page — which ultimately leads to a happy clients....

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Article

Prospect Experience Design

"You don't find anything out until you start showing it to people."

an Article written by Christopher Butler on April 24, 2009

...submit feedback via the basic form at the bottom of each page. Those comments are immediately dated and placed in the white field. We can also add specific comments for the developers that are placed in the green field. All...

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Article

Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

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Article

Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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Article

Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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Article

Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris simply asked me to help him conduct simple usability tests on our own site, and all I had to do...

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