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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...as significant a responsibility to the web page as the cargo of human lives is to the dashboard. But seriously, it’s a shoe. The story behind buying a shoe is about as complex as, “it’s comfortable, stylish, and (maybe) conducive...

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Prospect Experience Design

Behind the Scenes: What it's Like to Write an Article

an Article written by Christopher Butler on January 24, 2012

...started working on the imagery for the article. I decided to start with the sketch of the head-with-text-for-a-face, which I’ll probably use as the main image that is featured on the homepage and the newsletter landing page. I originally created...

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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Prospect Experience Design

Two Challenges to "Traditional" Interactive Designers

an Article written by Christopher Butler on February 2, 2012

...the best — are very well designed. They speak the designer’s language by paying attention to details that usually only those who have worked with typography would consciously recognize. The rest of us just see the page and know that it looks...

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What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...Facebook advertisers after “fans” of their Facebook page complained about being shown in HubSpot advertisements (you know the ones- so-and-so is a fan of such-and-such). But, I don’t think people are going to abandon Facebook as a result. I think...

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CRM

Bridging the Communication Gap

an Article published on October 12, 2010

...quickly go awry. Luckily, I’ve found a number of tools over the years that allow me to close that gap and rest assured that we’re on the same page. Here are a few of these that I find particularly helpful....

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