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Article

Let YouTube Help You with Video

an Article published on July 3, 2012

...first “frame” of the video. Super simple and flexible. Any content page — be it a blogpost, a regular menu page, a case study page, or a newsletter page — can allow one or more videos to be placed and...

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How to Improve Your Bounce Rate

an Article published on March 9, 2010

...a bounce. The bounce rate for an individual page of a website is determined by the number of users that access a page and leave the site without clicking to another page within the specified time period. When you’re looking...

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Prospect Experience Design

What to think about when Prototyping a Mobile Website

an Article published on February 25, 2010

...screenshot above, you’re brought to the prototype page that shows the details page for a blog. On this page, we have mimicked how a user would scroll “below-the-fold”. I could go on and show you each individual page for the...

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Article

Meet Newfangled: Lisa DiIorio Smith

an Article published on February 3, 2015

To give you an inside look at the people who make up Newfangled, we’re having our people interview each other. This month, designer Justin Kerr interviews developer Lisa DiIorio Smith . In the four years since she arrived at Newfangled,...

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Email Marketing

The Newfangled Difference

an Article published on May 20, 2015

...attended an entire event for one vendor. Going through this process gave me a unique perspective. After just a short time at Newfangled, I already see three key differences between other vendors and what Newfangled provides clients using ActOn. 1....

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Article

A Perspective of Ownership

an Article written by Mark O’Brien on February 5, 2010

Recently I have come to realize that the owner of Newfangled isn’t who I thought it was. When I started at Newfangled, I thought Eric Holter was the owner, although for some reason I approached my job as if the...

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Article

My Four Kids

an Article written by Mark O’Brien on February 27, 2014

...I possibly can. The beautiful thing about Newfangled is that I think everyone holds themselves to this level of accountability. When a new site goes live at Newfangled, the Project Manager usually sends out an internal company-wide email talking about...

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Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...down for as long as you ignore it. But more on ego in a moment. Where I work, collaboration is essential. Mark O’Brien and I collaborate. He’s the CEO of Newfangled; I’m the COO. I don’t do what he does...

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Service

Website Prospect Experience

a Service published on April 28, 2016

...their guidance! Evan Shoemaker Founder + CEO, webuild Testimonial Newfangled keeps us laser-focused on how prospects will interact with our website. They offer invaluable guidance on ensuring our audience will advance our marketing objectives. Sarah Durham CEO, Big Duck Testimonial Newfangled’s prospect...

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Article

Content Strategy

We Don't Build Websites Anymore

an Article written by Christopher Butler on September 10, 2013

...from web development to information logistics. Hold on to your hats…     Mark O’Brien, CEO The Lead Development Ecosystem OK, so I tested this whole “we don’t build websites” idea on a long-time agency partner the other day, and...

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