Search Newfangled

Article

SEO

How to Win at Featured Snippets (A Step-By-Step Guide)

an Article published on March 27, 2018

How to win featured snippets: step by step 1. Identify the keywords and queries you rank highest for already — these are your best bet! 2. Structure your responses based on the type of questions that get asked most often...

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Paid Media

4 Steps to Take Today So You’re Ready for Google Analytics 4

an Article published on September 16, 2022

Google Analytics 4 (GA4) is here. Released in October 2020, it’s designed to be the “future of measurement” for websites and mobile apps. So what does this mean for companies like yours that are currently using Google’s Universal Analytics...

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Article

Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

Let’s start by addressing the elephant in the room. You see the title of this article. You’re on our website. You can tell what we do. So yes, we ideally want you to choose to work with us over...

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Article

Paid Media

To Maximize Your Paid Media Spend, Focus on High-Intent Keywords

an Article published on March 24, 2021

When building out a paid search campaign, many marketers may decide to target the entire user journey in their campaigns — whether they realize it or not. Without thinking about which stage in the funnel a keyword falls in,...

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